We also release the FluxBuilder product that are innovative, distinctive with a superb User Experience, fully accessible through the mobile and tablet devices to control the app interface and features supper easily, also get push notifications. This Flutter App Builder is free for users owning purchased the FluxStore produ
Your museum’s digital presence is critical to its success. It’s an opportunity to connect with more leads that traditional marketing tactics cannot reach. You must invest in your Digital marketing plan if you want to help your museum flourish.
Make no mistake: unpaid, organic marketing strategies are crucial as well. Your website is important, especially when optimised for relevant search phrases. A social media presence and an email marketing campaign that engages visitors and communicates the nature of the location are also essential.
Digital museum advertising does not replace these efforts, nor does it replace the traditional, in-person marketing that smaller museums and attractions have mastered. Instead, paid advertising are an important contributor to the overall marketing mix, providing a more reliable, structured way to reach your target audience, from capturing their interest to eventually enticing them to come.
Let’s face it: museum marketing budgets tend to be very limited. That’s why the first step has to be a comprehensive understanding of why you should invest in paid ads to begin with. Consider these five reasons to invest in paid digital ads:
These points make digital advertising for museums a no-brainer solution for any museum or attraction looking to gain a consistent audience and revenue stream. Feel free to use them as a business case to your supporters or supervisors to ensure that you have the budget necessary for the below opportunities.
The general benefits of digital advertising for museums are clear, but it’s important to understand one caveat: you will only succeed if you know exactly who to target. Defining your audience and understanding how to target them should thus be your first step in building successful digital marketing campaigns for your museum.
It starts with defining your target audience to make sure that you find the people who look most like your potential and ideal visitors. Once that step is complete, take a close look at some of the targeting and segmentation opportunities that digital platforms offer to get your message in front of the right people. These are your options.
Almost every digital platform, from Google to Facebook, now allows for targeting based on email accounts. Upload a list and the network will match its contact info with that of its users, with a typical match rate between 50 and 60%. You can then show ads specifically to the matched users.
This step involves uploading your audience lists but allowing the platform to make a judgment call. For instance, Facebook Ads Manager will take an uploaded list and look for shared demographic and interest-based characteristics. You can then target ads to other users on the platform who share those same characteristics.
In addition to basic demographic targeting, you can focus on more advanced behavioral options as well. That might include the followers of pages for other museums or interests in topics your museum focuses on.
Ready to get even more advanced? By leveraging networks like Facebook or through advanced keyword targeting, you can reach users based on not just where they are, but where and when they’re traveling. Among other things, that enables you to get your ads in front of tourists while they visit your city.
Targeting users based on intent has been somewhat of a holy grail for digital marketers. If you know what your audience will do, you no longer have to guess what they might do. Knowing intent is becoming increasingly possible with access to search and content history, allowing you to build more specific audiences and messaging.
Effective museum marketing means embracing smartphone culture and building avenues for user-generated content. Done right, you can use paid ads to support these efforts to generate more awareness among members of your target audience who may have never heard about you.
A few crucial tips can help you get to that point:
Generating awareness means capturing attention. If you can do that, you’ve taken the first step in making sure that your audience enters your funnel and that you’ve established future contact down the road.
Generating awareness, of course, is only part of the battle. If that awareness never turns into tangible interest, you won’t see the ROI you need to help your museum succeed.
In this step, you go beyond that initial awareness. Here you specifically target the audience that already knows about you, through seeing your ads or following you on your social media accounts. That means refining your targeting, messaging, and ad types accordingly.
Let’s start with the basics of retargeting, which describes a targeting mechanism available on all digital platforms that allows you to focus on potential visitors who have already shown an interest in your museum. By placing a so-called retargeting pixel, you can show your ads specifically to recent web visitors or app downloaders.
The implications for the consideration stage are significant. While your awareness-driven ads might prompt your audience to visit your website, retargeting draws them in deeper.
You know they’re interested now. It’s time to get specific.
Retargeting gets your message in front of the right audience. But of course, the message has to be right too. If you’re reaching interested audiences, it’s on you to satisfy their interest.
You can accomplish that by focusing on a variety of message types:
With this captive audience, specificity is almost always better. Give them information up front so they can see how it fits into their plans.
We’ve reached the bottom of the funnel, the crucial point at which your audience makes a go-or-no-go decision: should they visit your museum or enjoy your attraction, or not?
Awareness and consideration-based ads fill your funnel to get to this point. But that doesn’t mean your digital campaigns have to be complete. In fact, you can still influence this final step with the right types of ads and messaging.
The ads in this funnel stage have one goal: to give that final nudge. Special offers can play a major role in getting to that specific point.
It might be an early-bird special for the first few days of a new exhibit or opportunity. Another option is a membership offer that allows for extra perks such as return visits. We’re psychologically predisposed to respond positively to special offers, and decision-stage ads allow for an effective way to get these offers in front of your audience.
One specific type of offer that’s worth highlighting in closing the deal and driving the decision: FOMO. Short for ‘fear of missing out,’ it’s a proven marketing principle that becomes invaluable at the decision stage.
Time-based special offers, like the early opening special mentioned above, are one way to leverage FOMO. You don’t have to stop there, though. User-generated content, especially from users your audience considers influencers, can have the same general psychological effect: if others are going, should I really stay home?
In digital museum advertising, FOMO should be used judiciously. It only remains credible if you don’t constantly change discount deadlines or push every new exhibit as the latest and greatest. But used selectively in ads, it can become a powerful tool to drive that visit decision.
Building ads throughout the funnel allows you to create a more strategic marketing effort that should, in theory, drive more visits. That doesn’t mean you have to hope for it. Instead, the final step in building your comprehensive digital ad campaign is to measure the ROI of your efforts.
Whenever possible, connect your ads to that next funnel step you want and need your audience to take as the core KPI:
A comprehensive campaign designed for the entire funnel should have revenue as its ultimate goal to drive true ROI. That requires analytics tools such as geo-conversion lift, measuring not just online conversions (an undoubtedly crucial part of the equation) but also actual foot traffic to your location.
Building this type of campaign is not easy. It requires careful thought and planning, as well as the right tools. At the same time, the effort will be well worth the investment when your attraction sees a significant increase in revenue and foot traffic as a direct result of your full-funnel digital ad campaign.
You don’t have to do it alone. With our help, you can build comprehensive campaigns designed to help your museum or attraction gain awareness and revenue to sustain and make a regional name for itself. Drop us a line to start the conversation.
Consumers today have hundreds of options for virtually every need in their lives, including food. You know your baked goods are palate pleasers, but how can you convince people who have never been to your bakery of that?
The best way is to start advertising where they already are: the Internet. The possibilities for digital advertising are virtually endless, but this page has a few online marketing strategies for bakeries to help you start using your site, social media, and paid options to their full potential.
Regardless of how they find your site, your goal should be to convince them to come to your bakery and make a purchase. Here’s how:
Most visitors come to your site for basic information like your location, operating hours, and baked goodies, so make it as easy as possible for them to find those things. The best way is to include them at the bottom of every page, as well as creating a very basic navigation system for everything else.
You should be sure to have a clean and simple navigation bar at the top of every page so that users will be able to find exactly what they’re looking for at every location on your site. You can also precisely arrange your pages by creating drop-down menus within each of your navigation bar menus.
Delicious-looking photos can sometimes be all it takes to make someone come to your bakery, and are much more compelling than text. Because of this, be sure to include some images photos of your bread, pastries, and other baked goods.
The most important thing to remember when choosing photos is that they need to be real examples of your food. It should go without saying, but never use stock photos. You may think you’re saving time, but if the photos on your site look nothing like what you sell, customers will feel misled. Even a few quick photos shot on a smartphone are better than photos that aren’t authentic
In addition to photos, add descriptions of your baked goods to your site. This is important on the off-chance that your photos don’t load well for certain users, and will also help search engines understand your site.
Even the most advanced search engines, like Google, can’t process images like human eyes. So even if you include a hundred photos of specialty cupcakes, Google won’t be able to figure out that your site is a great result for someone who searches for “cupcakes.”
Be sure to include information on where and how people can buy your baked goods. Do they have to visit your physical store? Can they order online? Can they place an order in advance for an event?
Make the purchasing process as clear as possible, and always include a map and phone number in case of confusion.
As unique as your bakery may be, the fact is that there are many other bakeries out there with similar options. When your potential customers are browsing their choices online, you need to show them what sets you apart.
What specialties do you offer? Are your recipes part of a family tradition? Do you have an interesting backstory? You don’t have to write a novel-length explanation, but you should make an effort to show visitors exactly why they should choose you over your competitors.
Of course, when writing your copy and including your images, you should be sure to do search engine optimization, or SEO. This will help Google and other major search engines find your site rapidly, and will assist in improving your page rankings.
If you aren’t sure which keywords are best suited for your business, think about how you would search for a bakery. What keywords would you input in the search engine? Are there any long-tail keywords (those that include phrases or geographic locations) that might be worth optimizing on a page or two? Do some research first, then include those keywords for the best chances of ranking well.
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Few organizations have benefited from the shift to digital media quite like nonprofits. They save thousands on mail costs, and unlike telemarketers and volunteers, their websites can promote their causes all day, every day. However, it takes more than just a website to generate support and donations.
The number of nonprofit organizations has increased dramatically over the last few decades, and as of 2022, there are more than 20 registered nonprofits in the Botswana alone. While many of these organizations support worthy causes, this means that your organization needs to stand out if you want to attract donations and volunteers.
On this page WebNT Digital Agency explains how nonprofit marketing is similar to—and different from—marketing for other organizations, and also offers a few suggestions for putting an Internet marketing strategy into action.
If you’re ready to start using digital strategies to market your nonprofit, give us a call at +267 75697942 or contact us online.
Nonprofit organizations that market online see many of the same advantages enjoyed by for-profit businesses. Costs are lower, time to market is faster, and the pool of prospects is based more on expressed interest than on your best guesses. However, nonprofits have to deal with unique challenges that private sector businesses do not.
For one thing, your marketing costs are going to be lower because they have to be. When a for-profit business keeps its Internet marketing budget small, it’s only because decision makers are waiting to see a return on investment before allocating more. Nonprofit marketing budget are small because there’s typically less extra money to add.
Online marketing costs much less than, say, a direct mail campaign or a TV or radio ad, but low-cost is not the same as free. Pay-per-click and other ads still cost money to run, and content requires the services of writers and designers. This may cause your organization to focus on lower-cost marketing methods, maybe even forgoing traditional marketing methods for the most cost-effective online tactics.
Moreover, your content marketing strategy will need to focus on the cause and not the consumer. Businesses develop customer loyalty by entertaining and informing the public. Clothing retailers offer fashion tips, while tech companies might write about new software or answer tech support questions. As a nonprofit, your content should focus not on consumers’ fear or greed, but on their heartstrings.
Nonprofits should create content around the issues they’re trying to address: how many people are impacted, the causes and effects, inspirational or heartbreaking stories, and what the reader can do to help. Content shouldn’t be about the organization, either. Remember, nonprofits don’t exist to help themselves—they exist to help others.
One of the advantages of online marketing is the Internet’s ability to perform many functions. It enables you to communicate with potential donors, share important resources with a broad audience, and collect funds. Of course, none of this is possible without the right tools and a steady level of commitment. If you want to increase donations, engagement, and awareness online, focus on the following steps:
Your site tells your story, and hopefully motivates people to donate. They shouldn’t have to go somewhere else to take that final step. Yet, that’s what happens if your call to action ends with an address or printable donation form. Make your call to action page interactive and don’t run the risk of losing valuable gifts.
With online donation tools that enable people to donate using PayPal or credit cards—either online or via mobile devices—you make the giving process seamless. The easier the process, the more likely people are to do it. And considering that last Giving Tuesday generated 36 percent more online donations than the year before, it’s clear that today’s donors prefer the Internet.
One of the reasons people donate to worthy causes is to help create happy endings. Some donors are interested in the number of people served successfully, and others feel good hearing one success story at a time. Social media helps you share both kinds of stories.
Anecdotal stories are ideal for giving detailed accounts of how your organization is using funds. A story about one child, one family, or one veteran can show donors see the level and scope of services you provide. Statistics, on the other hand, create a larger view of the issue and the reach of your organization.
By showing potential donors how many people are served, how much money is spent and the long-term impact of your work, you assure them of the value of their donation. And as an added bonus, all social content is shareable, meaning that if social users are particularly moved, they can share your content with their friends.
Unfortunately, not every dollar goes to its intended target. Some nonprofits don’t spend money well, giving more money to staff and administrative functions than to the people they’re trying to serve. Even worse, some “nonprofits” are just fronts for con artists trying to scam generous people. Your organization does neither, but people need to know that before they give. A listing in a nonprofit directory will assure them of that.
Sites like Charity Navigator and Guidestar have helped millions of people give to worthy causes. A listing on one of these sites assures potential donors of your 501(c)3 status, the effectiveness of your programs, your ability to spend wisely, and your reporting and transparency capacity. The better people feel about your organization, the more likely they are to trust you with their giving dollars.
Want to attract more patients to your dental practice? There are many marketing channels you can use to accomplish this goal, and one of the best is email.
On this page, we’ll take a look at how email marketing can help you reach more people and grow your practice.
Call 75697942 to speak with a strategist about how WebNT can create a custom email marketing strategy for your practice, or keep reading for a few tips you can use to improve your existing strategy.
For some people, going to the dentist is a scary experience. Creating a comfortable environment and establishing trust with patients plays a big role in their choice to make an appointment with you.
Email marketing allows you to connect with current and potential patients and send helpful information that lets them know you care.
As with any marketing channel, there are a few best practices you should follow to get the best results from your email strategy. Here are a few tips you can implement today to start getting results from your campaigns.
Before you can send any emails, you need to start by compiling a list of subscribers.
You can include a sheet at your receptionist’s desk where people can sign up to receive updates about your office. Let them know that this is the easiest way to find out important information like cancellations, closings, and policy updates.
You can also encourage online visitors to sign up to receive your email updates on your website and social media profiles.
Once you compile your email list, you can begin sending updates.
However, it’s important to make sure that your emails actually provide value to subscribers. The sheer amount of emails people receive each day is overwhelming. This means that you have to find a way to cut through the noise and provide information that resonates with patients.
For example, you can educate them on the latest industry news and trends that will make their next visit to your office easier. Did you just update your insurance policy? Let people know before their next visit so they can come prepared with all the necessary information and forms.
This can help them to have an even better experience at your office.
Did you know that 33% of people open emails based on just the subject line?
This means that if you want people to open your emails, you have to have an enticing subject line.
It’s often helpful to brainstorm as many potential subject lines as you can. Then, when you think you can’t come up with any more, try to think of 10 more. Your creativity often comes out when you have to think harder about what to write.
You can also A/B test your subject lines to see which one results in the highest open rate. This feature is built into most email marketing platforms, and it allows you to optimize your subject lines to reach more people.
A lot of people dread going to the dentist, and you have to make them feel confident in their decision to choose your practice.
Including images of your office and staff is a great way to show that your office is welcoming. It gives patients an inside look at your practice and lets them know what they can expect when they visit for an appointment.
Choose images that show patients that it is a friendly, inviting space, and alleviate their fears about coming to your office.
It’s also a good idea to align your emails with the overall look and feel of your practice to create consistent brand messaging.
For example, make sure to include your logo and colors in your email template. You will also want to make sure that your messages come from a branded email address, such as doctor@xyzdental.com. This will ensure that people know where the email came from, making them more likely to open it and check out your content.
You also need to make sure that your emails are optimized to display on mobile devices.
Many people access their email on smartphones and other devices, and they will likely send your emails straight to the trash if they have to deal with annoying pinch-zoom problems and hard to read information.
It’s crucial that your email campaigns can be viewed on mobile devices to ensure that you reach the most people possible.
If your emails contain helpful information, patients may want to share them with friends and family members. You can include social sharing buttons in your emails that encourage people to share your newsletters on social media.
Additionally, feel free to post the updates on your social media pages to encourage recipients to do the same. This is a great way to increase word-of-mouth marketing and make it easier for people to let their network know about your dental practice.
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