Want to attract more patients to your dental practice? There are many marketing channels you can use to accomplish this goal, and one of the best is email.
On this page, we’ll take a look at how email marketing can help you reach more people and grow your practice.
Attract more patients with dental email marketing.
Why is email marketing important for dentists?
For some people, going to the dentist is a scary experience. Creating a comfortable environment and establishing trust with patients plays a big role in their choice to make an appointment with you.
Email marketing allows you to connect with current and potential patients and send helpful information that lets them know you care.
Email marketing tips for dentists
As with any marketing channel, there are a few best practices you should follow to get the best results from your email strategy. Here are a few tips you can implement today to start getting results from your campaigns.
Compile an email list
Before you can send any emails, you need to start by compiling a list of subscribers.
You can include a sheet at your receptionist’s desk where people can sign up to receive updates about your office. Let them know that this is the easiest way to find out important information like cancellations, closings, and policy updates.
You can also encourage online visitors to sign up to receive your email updates on your website and social media profiles.
Educate patients on industry news
Once you compile your email list, you can begin sending updates.
However, it’s important to make sure that your emails actually provide value to subscribers. The sheer amount of emails people receive each day is overwhelming. This means that you have to find a way to cut through the noise and provide information that resonates with patients.
For example, you can educate them on the latest industry news and trends that will make their next visit to your office easier. Did you just update your insurance policy? Let people know before their next visit so they can come prepared with all the necessary information and forms.
This can help them to have an even better experience at your office.
Write compelling subject lines
Did you know that 33% of people open emails based on just the subject line?
This means that if you want people to open your emails, you have to have an enticing subject line.
It’s often helpful to brainstorm as many potential subject lines as you can. Then, when you think you can’t come up with any more, try to think of 10 more. Your creativity often comes out when you have to think harder about what to write.
You can also A/B test your subject lines to see which one results in the highest open rate. This feature is built into most email marketing platforms, and it allows you to optimize your subject lines to reach more people.
A lot of people dread going to the dentist, and you have to make them feel confident in their decision to choose your practice.
Including images of your office and staff is a great way to show that your office is welcoming. It gives patients an inside look at your practice and lets them know what they can expect when they visit for an appointment.
Choose images that show patients that it is a friendly, inviting space, and alleviate their fears about coming to your office.
Brand your emails
It’s also a good idea to align your emails with the overall look and feel of your practice to create consistent brand messaging.
For example, make sure to include your logo and colors in your email template. You will also want to make sure that your messages come from a branded email address, such as firstname.lastname@example.org. This will ensure that people know where the email came from, making them more likely to open it and check out your content.
Optimize for mobile
You also need to make sure that your emails are optimized to display on mobile devices.
Many people access their email on smartphones and other devices, and they will likely send your emails straight to the trash if they have to deal with annoying pinch-zoom problems and hard to read information.
It’s crucial that your email campaigns can be viewed on mobile devices to ensure that you reach the most people possible.
Make it shareable
If your emails contain helpful information, patients may want to share them with friends and family members. You can include social sharing buttons in your emails that encourage people to share your newsletters on social media.
Additionally, feel free to post the updates on your social media pages to encourage recipients to do the same. This is a great way to increase word-of-mouth marketing and make it easier for people to let their network know about your dental practice.