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How Can Email Marketing Help Your Dental Practice?

By EmailsNo Comments

Want to attract more patients to your dental practice? There are many marketing channels you can use to accomplish this goal, and one of the best is email.

On this page, we’ll take a look at how email marketing can help you reach more people and grow your practice.

Call 75697942 to speak with a strategist about how WebNT can create a custom email marketing strategy for your practice, or keep reading for a few tips you can use to improve your existing strategy.

Attract more patients with dental email marketing.

Why is email marketing important for dentists?

For some people, going to the dentist is a scary experience. Creating a comfortable environment and establishing trust with patients plays a big role in their choice to make an appointment with you.

Email marketing allows you to connect with current and potential patients and send helpful information that lets them know you care.

Email marketing tips for dentists

As with any marketing channel, there are a few best practices you should follow to get the best results from your email strategy. Here are a few tips you can implement today to start getting results from your campaigns.

Compile an email list

Before you can send any emails, you need to start by compiling a list of subscribers.

You can include a sheet at your receptionist’s desk where people can sign up to receive updates about your office. Let them know that this is the easiest way to find out important information like cancellations, closings, and policy updates.

You can also encourage online visitors to sign up to receive your email updates on your website and social media profiles.

Educate patients on industry news

Once you compile your email list, you can begin sending updates.

However, it’s important to make sure that your emails actually provide value to subscribers. The sheer amount of emails people receive each day is overwhelming. This means that you have to find a way to cut through the noise and provide information that resonates with patients.

For example, you can educate them on the latest industry news and trends that will make their next visit to your office easier. Did you just update your insurance policy? Let people know before their next visit so they can come prepared with all the necessary information and forms.

This can help them to have an even better experience at your office.

Write compelling subject lines

Did you know that 33% of people open emails based on just the subject line?

This means that if you want people to open your emails, you have to have an enticing subject line.

It’s often helpful to brainstorm as many potential subject lines as you can. Then, when you think you can’t come up with any more, try to think of 10 more. Your creativity often comes out when you have to think harder about what to write.

You can also A/B test your subject lines to see which one results in the highest open rate. This feature is built into most email marketing platforms, and it allows you to optimize your subject lines to reach more people.

Include images

A lot of people dread going to the dentist, and you have to make them feel confident in their decision to choose your practice.

Including images of your office and staff is a great way to show that your office is welcoming. It gives patients an inside look at your practice and lets them know what they can expect when they visit for an appointment.

Choose images that show patients that it is a friendly, inviting space, and alleviate their fears about coming to your office.

Brand your emails

It’s also a good idea to align your emails with the overall look and feel of your practice to create consistent brand messaging.

For example, make sure to include your logo and colors in your email template. You will also want to make sure that your messages come from a branded email address, such as This will ensure that people know where the email came from, making them more likely to open it and check out your content.

Optimize for mobile

You also need to make sure that your emails are optimized to display on mobile devices.

Many people access their email on smartphones and other devices, and they will likely send your emails straight to the trash if they have to deal with annoying pinch-zoom problems and hard to read information.

It’s crucial that your email campaigns can be viewed on mobile devices to ensure that you reach the most people possible.

Make it shareable

If your emails contain helpful information, patients may want to share them with friends and family members. You can include social sharing buttons in your emails that encourage people to share your newsletters on social media.

Additionally, feel free to post the updates on your social media pages to encourage recipients to do the same. This is a great way to increase word-of-mouth marketing and make it easier for people to let their network know about your dental practice.

6 Reasons Why Email Marketing Is Important

By Emails

Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Is there anyone you know who doesn’t have an email address? Each week, you most likely receive a large number of emails (I sure do). You read them, are inspired by them, and are eagerly anticipating the next one. Email plays a significant role in our daily lives. A very big part.

Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised.

Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.

Still thinking Email Marketing is not something for your company? Let us give you 6 reasons why Email Marketing is a channel you should not be ignoring.

1. More effective than social media (for customer acquisition)

Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.

On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

2. It Keeps Things Simple and Cost-Effective

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

3. Personal and Customisable

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.

When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

4. It’s Easy To Measure

The success of any marketing campaign hinges on the tracking and interpretation of results so you can devise a plan moving forward. One great thing about email marketing tools is that they provide a straightforward and simple way to measure the results of your campaign.

4. It Integrates Seamlessly With Your Other Marketing Strategies

Lastly, it’s not an IF or OR when orchestrating an email campaign. You can use it together or integrate it into your other marketing strategies. It should work seamlessly with other traditional or modern marketing campaigns because it’s that flexible. 

It should help uplift the effectiveness of your social media, content, and webinar campaigns.  

So, for those who are saying that email marketing is dead, don’t believe them. There are still 4 billion email users today.  

Email marketing is an important part of your digital marketing strategy. It’s an excellent way to increase engagement and your repeat sales numbers.

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