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Olorato Jackson


3 Lead Generation Strategies for Nonprofits

By MarketingNo Comments

What is lead generation?

Nonprofit lead generation is the process of finding people who support your mission and creating desire to participate in your nonprofit. The objective is to increase your long-term donor base by generating as many leads as you can, converting those leads into donations.

Don’t let a marketing phrase like “lead generation” frighten you. Whether they are aware of it or not, every nonprofit is already doing it. The key is to be aware of your lead generating opportunities and devise a strategy that connects your nonprofit to potential donors so you can gain their confidence and support.

Why is lead generation especially important for nonprofits?

You have to constantly attract new potential donors and sponsors if you want your nonprofit to succeed.

You need to stay in touch with the right people if you want to continue getting support for your cause and raising the necessary funds. The first step in this process is to get the attention of your target audience, or the people who are most likely to support you.

There are many ways to generate leads for nonprofits, but these suggestions can help you get started.

Let’s talk about tried-and-true lead generating strategies as well as a few fresh concepts that could provide your nonprofit a competitive advantage.

1. Have a clear and concise message

Successful nonprofits take off in the public eye because they share a strong, captivating message.

That’s why it’s so important to offer a clear message in every marketing effort. The following tips will help you create a clear and compelling marketing message that will help you generate more qualified leads:

  1. Clearly explain who you serve and why you serve them.
  2. Discuss how you serve them.
  3. Explain what makes your nonprofit different from others that share your mission.
  4. Point out how people can learn more about your nonprofit.
  5. Include a call to action (CTA) to inspire readers to take action

2. Create High-Quality Content

As a nonprofit, your content needs to be highly interactive that taps into the passion and curiosity of your target audience. Blogs alone will not be helpful, and you need to generate some high-quality content to attract traffic.

Below are some ideas about how you can develop better content:

  • Newsletters and Blogs
    The content of your newsletters and blogs should educate the people about your mission and vision. You can talk about how you utilise your organisation’s collected funds and achievements like awards, recognitions, big donors, etc.
    Such content is helpful for prospects who are not ready to donate but interested in your organisation.
  • Webinars and Case Studies
    Webinars and case studies are an economical way of reaching out to a large audience quickly. It makes the leads feel like a part of your community and helps build good relations. You can discuss the latest statistics, petitions, projects, and problems with the prospects.
  • Infographics and Landing Pages
    Infographics can assist you to share data in a visually pleasing and interactive manner. They contain graphs and images that attract readers’ attention, and their small size encourages prospects to read till the end. You can utilise them for social media. Lead generation landing helps in providing the right information at the right time to the target audience and works great for leveraging paid ads to their full potential. Infographics and landing pages work great together for delivering compelling content to the prospects and at the same time motivating them to convert.

3. Influencers for Nonprofit Lead Generation

Most small nonprofits use social media on a very basic level. They have a single page or account and they’ll share content intermittently, when they find the time. Influencers, however, do the opposite. The world of “influencing” can introduce your nonprofit to a whole new group of prospective donors.

An influencer is an individual with a dedicated, engaged audience online. Their presence may be most influential on social media platforms, YouTube, a blog, or another virtual platform. In many cases, an influencer will recommend or endorse a product, brand, or organization. Their audience will often make purchases and support causes based solely on the content they share. In other words, the followers trust the influencer’s opinion and expertise.

A common misconception is that influencers only associate with for-profit business and commission-based sales. In reality, many influencers also regularly partner with nonprofit organizations. The goal for these influencers is to humanize what they do and find causes that overlap with their passions and interests. The influencer benefits from you because they gain exposure to your nonprofit’s supporters. The advantage to your organization is monumental, in that the influencer instantly generates credibility and trust with an entirely new audience of potential donors.

In addition to expanding your reach dramatically and connecting your nonprofit with new audiences, an influencer knows the ins and outs of social media and other online platforms intimately. Understanding how online platforms function is their job. They know when to post, what types of content to share, and how to elicit a response from their audience. In other words, you’re partnering with an expert. Working together, you can leverage their audience and their knowledge to find leads and expand your donor base!

Why is Google My Business Important for any medical practitioner ?

By Healthcare, Marketing, SEO

A Google My Business (GMB) account allows businesses to manage their online presence by providing a way for people in the community to find them on search engines and establish trust. A GMB listing also helps you get more leads from potential new patients who may be searching on Google for nearby practitioners when looking for care. GMB pages are a free, easy way to create and maintain an online presence as a healthcare practitioner. Make sure you’re found locally, even though you work at a clinic.

Many doctors, dentists, physiotherapists and other allied healthcare professionals don’t have a GMB page because they simply don’t know how to set one up or aren’t aware of its importance.

In cases where a practitioner has a great reputation, it’s important they have their own GMB listing because it provides them with the opportunity to show patients that they are an established practitioner, display contact details, operating hours and more.

  • Create your own GMB and show you are a professional, established healthcare practitioner in your community. 
  • Get found by potential new patients who may be searching on Google for nearby practitioners when looking for care 
  • Help people find you so they can get quick access to the health services they need.

In this article, we’re going to explore whether the practitioner should also have their own GMB page, best practices for setting up a GMB page, and what happens if they outrank your clinic.

Let’s get stuck into it.

What is a practitioner listing?

To start with, what is a practitioner listing? According to Google:

A practitioner listing is an individual practitioner in a public facing professional, typically with his or her own customer base.

These would be practitioners like doctors, dentists, physiotherapists, osteopaths, chiropractors etc…

According to the Google regulations, every practitioner should create their own business profile if:

  • They operate in a public-facing role. Support staff should not create their own Business Profiles.
  • They can be contacted directly at the verified location during stated hours.

A practitioner should not have multiple GMB listings that cover all their specialties. However, A practitioner can have multiple GMB listings with separate locations, which we further discuss below.

urban-lifestyl- physiotherapy-Google-Search

Why a practitioner should have their own GMB page?

In general a GMB is Google’s platform for managing your company’s online presence. However, as a practitioner, it is possible to have your own GMB page.

You should create a GMB practitioner listing if:

  • Your clinic doesn’t appear in the Google search results when you search your name
  • You want to have greater control over the content on the profile
  • Your clinic has many locations and you want to rank for “Practice Name + Your Name”
  • You are practising in more than one clinic and want to have control over your reputation and gather your own reviews.
  • You have aspirations of owning your own clinic, it’s a good way to start building your reputation online.

Digital Marketing For Car Dealers

By Marketing

Like every other business, auto dealerships have added the Internet to their marketing mix. After years of employing the same tactics — TV commercials, flyers in the paper, and signs in the store window — they’re trying to implement online marketing tactics that save time and money.

However, it’s not always an easy transition to make. There are so many ways to market your business online that it can be tough to juggle them all. It’s even harder to stand out among your competitors, who are using the same tactics, and could possibly take attention away from your business.

Digital marketing for car dealerships requires more than just being known — it requires keeping people loyal and engaged. By reading this article, you’ll learn why digital marketing is so important for car dealers. You’ll also learn what your dealership can do to launch a successful digital marketing strategy. If you’d like to speak with one of our marketing experts, you can reach us at 75 697 942.

Attract more clients with car dealership marketing.

I’d like to learn more

How is digital marketing for auto dealers different from traditional sales?

The main difference between traditional marketing and digital marketing for car dealers can be summed up in one word: interaction.

In a traditional marketing campaign, you might place ads on TV and radio and in the papers and then bring car buyers in for a one-on-one conversation. Now, that conversation has to happen before people even walk in the door.

Digital marketing makes this possible through a wide range of channels, including email, blogs, interactive forums, social media, and more. You used to be able to bring buyers to your dealership with one-way messages. Now, if you’re not actively engaging with them before their visit, they’ll pass on your dealership for another one.

Top 10 Effective Web Design Tips for Auto Service Centers

By Marketing

You might have the best auto service center on the planet, but unless you have a strong online presence to go with it, it can be nearly impossible to reach new customers. Today’s consumers use the Internet to find businesses that can help them with all of their needs, and auto service centers are no exception.

However, creating a great website that will attract people who need help with their cars and convince them that your center is right for the job requires more than just buying a domain and typing up a few sentences.

Tip #1: Make it easy for visitors to get around

You wouldn’t design an auto service center to confuse your customers, and your auto service center website shouldn’t be confusing, either. The easier it is for visitors to find the information they require and learn about your business, they more likely they’ll be to become customers.

As you consider how you want your prospects to navigate their way through the site, begin creating a logical menu. It should be intuitive and streamlined, which will prevent your customers from getting frustrated, having a bad user experience, and leaving.

Tip #2: Be careful with sliders and carousels

Sliders and carousels of images and other content can be nice to look at, but use them with caution. Not only can they difficult to adjust to mobile devices, but they can unnecessarily slow the loading time of your site.

Many business owners insist on homepage sliders with large numbers of images without considering the potential downside. Work with a web design firm to determine if sliders or carousels are appropriate for your website, and how you can create them in a way that won’t damage your site’s load time and user experience.

Tip #3: Pick a clean font

While it can be tempting to use a creative font for your headers or content, you have to think about readability. Most people who go online for information about auto service centers do so because they’re having car trouble that needs resolved—and they won’t have the patience to decipher odd sizing and decorative font choices.

If visitors can’t quickly tell what a headline says, or if they find it difficult to read paragraphs, they’ll go elsewhere for their information. A clean, readable font is your best bet. There are other ways to be innovative on your site, so leave the font typeface alone except for your logo or possibly call-out buttons and promo banners.

Tip #4: Choose a simple color scheme

There’s no need to use every color of the rainbow for your auto service center website design. In fact, the fewer the main colors you use, the better. If your logo is made up of 3-4 colors, this can be the perfect starting point.

Too many hues make a website look messy. The only exception to this rule is to pick a contrasting color for any of your call-to-action buttons, so they stand out. Thus, if your website is shades of red, a golden yellow call-to-action button will stand out.

Tip #5: Make contact information prominent

If your site doesn’t have a simple way for customers to contact or set up an appointment with you on the homepage, you’re missing an enormous opportunity. This is the easiest way to get site visitors to become customers, and the more prominent it is, the better.

The most basic way of doing this is putting your contact information in an obvious location, and making sure that your phone number is clickable on mobile devices. This will make it so that people who find your site on mobile devices are only a click away from calling you and scheduling. You might even take this a step farther and provide an online scheduling option. Although this will require a skilled developer, it can save your employees time and make things even more convenient for customers.

Tip #6: Make your site mobile-friendly

It’s essential that your website is accessible on a wide variety of devices, including smartphones and tablets. The reasons for this are two-fold: First, people are using mobile devices to search for auto service centers. (You may be reading this article on a mobile device right now!) Second, Google now considers mobile-friendliness when assigning ranking to websites.  Most web developers are aware of this, and can use responsive design to ensure that your site works on all devices.

Tip #7: Stay away from stock photos

The images on your auto service center website should look good, as well as be fast-loading. It’s up to you to decide how much you want to spend on professional photography. However, you must take into consideration the quality of all of the images.

We recommend that you stay away from stock photos, because the images on your site should give visitors an indicator of what they can expect when they come to your business in person. If they look staged (or are clearly not true to your business), this can be off-putting to potential customers. For that reason, it’s best to use photos of your auto service center, your center’s team, and other real examples of your work.

Tip #8: Create useful content

Google takes the quality of content into consideration, just as web visitors will do. And although it’s more of an SEO concern than a design element, your content should be useful and easy to scan.

Leave plenty of room for text and images when designing your site, and you should be just fine when it comes to writing and optimizing copy. For more information on why this is important, check out this resource about SEO for auto service centers or take a look at the SEO services we offer.

Tip #9: Remove duplicate content

We mentioned in the last tip that content is important, and it’s worth pointing out that in order to be useful to your site, it needs to be unique for every page. In fact, if you’ve ever copy and pasted content onto multiple pages, you could actually be damaging your site’s chances of being found.

Even if you haven’t purposely duplicated content, it’s still possible to use design elements (like a blog homepage that displays full posts) that create it. Be sure to rewrite any content that’s duplicated, and discuss how to avoid it in the future with your designer.

Tip #10: Check on your inbound and outbound links

Links are essential for a healthy website, both the internal ones that link your pages together and the ones that link your site to others. However, if your links are broken or link to low-quality sites, they can present quite a few problems.

To the humans visiting your site, a broken link is an annoyance. To search engine crawlers, it’s confusing and could cause your site to lose page rank for particular keywords. Regularly check all your inbound and outbound links (i.e., links to outside sites and sources) to ensure that they work correctly and are only to high-quality, reputable sites.