Upgrading your healthcare website is crucial for improving user experience, enhancing security, embracing new technologies, optimising for search engines, complying with accessibility standards, and maintaining a positive brand image.
And is great for Credibility!
The following 6 reasons outline why it is important to upgrade your healthcare website to provide the best patient experience:
Enhanced Patient Experience: Upgrading your healthcare website can improve the overall experience for patients, healthcare professionals and other visitors. It allows you to incorporate modern design elements, intuitive navigation and responsive layouts, making it easier for visitors to find information, access services, and interact with the website.
Security and Data Protection: As technology advances, so do the techniques employed by cybercriminals. Upgrading your website helps ensure that it is equipped with the latest security measures and protocols to protect your information. Regular updates and patches address vulnerabilities and minimise the risk of data breaches, which is crucial in maintaining patient trust and complying with data protection regulations.
Mobile-Friendly and Responsive Design: With the widespread use of mobile devices (approx. 85% of internet traffic), it is essential to have a website that is optimised for various screen sizes. Upgrading your website enables you to implement a responsive design, ensuring that it adapts seamlessly to different devices, including smartphones and tablets. This improves accessibility and visitor engagement, as patients can easily browse your website and access information on the go.
4. Search Engine Optimisation (SEO): Upgrading your website provides an opportunity to optimise its content and structure for better search engine visibility. By implementing SEO best practices, you can improve your website’s ranking in search engine results, making it easier for patients to find your healthcare services online. This can help attract more organic traffic, increase brand visibility and ultimately lead to more patient inquiries and appointments.
5. Compliance with Accessibility Standards: Upgrading your website allows you to ensure compliance with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). These guidelines promote inclusivity by making web content accessible to people with disabilities. By incorporating features like alternative text for images, proper heading structure, and keyboard navigation support, you can ensure that your website is usable by a wider audience.
6. Brand Image and Reputation: Your website serves as a digital representation of your healthcare business. An outdated or poorly functioning website can create a negative impression and erode trust among current and potential patients. By upgrading your website, you can project a professional and modern image, instilling confidence in your services and reflecting your commitment to staying up-to-date with technological advancements.
In summary, these 6 factors aren’t the only reasons however they certainly contribute to better patient engagement, increased online visibility and improved overall performance of your healthcare organisation. Ultimately, an upgraded healthcare website demonstrates your commitment to providing quality patient care, boosts your online presence, and facilitates effective communication and interaction with your patients, thereby enhancing the overall healthcare experience. And don’t forget is great for Credibility!!
If you need help building a high-performing website for your healthcare business, contact us and find out how we can help.
Search engine optimization (SEO) is a great method to help your tourism business obtain new leads. It’s an opportunity for your business to gain qualified traffic that you can turn into conversions for your tourism business.
On this page, we’ll discuss the basics of SEO and three tips to help you create an effective SEO plan. If you’re ready to start implementing a customized SEO plan into your digital marketing plan, call us today at +26772305316 to speak with a strategist.
Let’s get started!
Why is SEO important?
SEO is the process of boosting your website’s ranking in the search results. When users conduct searches online, they see a list of relevant search results.
You want to appear at the top of these results so leads will find and contact your business. Considering 75% of people don’t look past the first page of results, it is crucial that you improve your website’s rankings with SEO.
SEO helps your business appear in the right search results. It operates on keywords, and these keywords are important for ensuring your tourism business appears in search results when people search for tourism businesses like yours online.
You help your business connect with leads that are more interested in your services. When you use the right keywords, you attract leads that are using those keywords to generate search results. SEO is crucial to helping your tourism business connect with more valuable leads.
3 tips to help your SEO plan drive results
If you want to see results with your SEO plan, there are steps you can take to ensure that you drive the best results. These tips will help you create an SEO plan that is more effective and drives in more leads.
1. Conduct keyword research
If you want your SEO plan to be effective, you need to conduct keyword research. Keyword research is important because you need to rank for the right keywords. You want your website to appear in relevant search results, so choosing the right keywords is crucial.
There are numerous keyword research tools you can use to help you figure out the right keywords. These tools will offer suggestions for different keywords you can use on your site. As you look at different keywords, it is best to focus on long-tail keywords for your campaign.
Long-tail keywords are keywords that contain three or more words. For example, “tourist attractions near Harrisburg, PA” is a long-tail keyword. This is a specific keyword that says exactly what a user is seeking.
These keywords are better than short-tail keywords, which only contain one or two words. In this case, a short tail keyword is “tourism.” This is a very generic term and doesn’t specify what a user wants to see.
With a keyword like “tourism,” someone could be looking for the definition of the word, news articles about tourism, or tourist attractions. If you tried to rank for this keyword, it wouldn’t drive the best results for your tourism business because your traffic is less qualified. By focusing on long-tail keywords, you are driving in more qualified traffic.
When leads use search long-tail keywords related to your business, it’s more likely they are looking for a tourism business like yours. With SEO, you can attract these leads to your site and earn more conversions for your business.
2. Integrate keywords on your pages
Once you have your keywords selected, you need to integrate them into your pages. When Google crawls your pages, search bots look for keywords to understand the context of your content. By integrating keywords, you will help Google rank your pages for the right keywords.
There are numerous places you will integrate keywords to help your page rank. This includes the headings, title tags, meta descriptions, and body text of your page. These are all places that will help your pages rank higher in search results for specific keywords.
As you integrate keywords into your page, it is important that you don’t overuse them. This leads to keyword stuffing.
Google will think you are trying to stuff your page with certain keywords to help your site rank better for that keyword. This may seem like it will help your tourism website rank better, but it will damage your ranking.
To avoid overusing keywords, only use them where they fit and flow naturally.
3. Build links
Link building plays an important role in helping your tourism business improve your SEO ranking. There are two types of links you’ll want to focus on to improve your ranking.
Backlinks
Backlinks are links you earn from other reputable sites. When an authority site links to your page on their own page, it forms a backlink.
These links boost the trust and authority of your site. When a reputable site links to your content, it sends a positive signal to Google that your site is trustworthy and has reliable information. It will rank your site higher to help more people find your helpful information.
The best way to earn backlinks is through content creation. You need to create industry-specific content to ensure that you drive in leads that are interested in your tourism business. This content can come in many forms, including blogs, videos, infographics, or ebooks.
Once you have the content created, you can ask authority sites to check it out and share it on their sites. You can continue to build relationships with these authority sites and earn more links for your tourism business.
When you earn backlinks, you help improve your ranking. You want to continually earn quality backlinks, so you can keep improving your SEO ranking.
Internal links
Internal links play an important role in improving your website’s ranking. These are links within your text that lead to other pages on your site.
You want to use internal links on your page because they keep your audience engaged on your page longer. When they check out one of your pages, they can click on links that take them to other helpful pages. This keeps them engaged on your page longer, which improves your rankings in search results.
Google wants to rank sites that provide users with a great experience. If users are on your site for a long time checking out your information, it sends a positive signal to Google that your website is helpful and provides a positive user experience. It will rank your site higher to help more leads find your site.
Internal links are a great way to keep leads engaged on your site longer. Not only will they learn more about your tourism business, but they will also help you improve your site’s SEO ranking.
Nonprofit lead generation is the process of finding people who support your mission and creating desire to participate in your nonprofit. The objective is to increase your long-term donor base by generating as many leads as you can, converting those leads into donations.
Don’t let a marketing phrase like “lead generation” frighten you. Whether they are aware of it or not, every nonprofit is already doing it. The key is to be aware of your lead generating opportunities and devise a strategy that connects your nonprofit to potential donors so you can gain their confidence and support.
Why is lead generation especially important for nonprofits?
You have to constantly attract new potential donors and sponsors if you want your nonprofit to succeed.
You need to stay in touch with the right people if you want to continue getting support for your cause and raising the necessary funds. The first step in this process is to get the attention of your target audience, or the people who are most likely to support you.
There are many ways to generate leads for nonprofits, but these suggestions can help you get started.
Let’s talk about tried-and-true lead generating strategies as well as a few fresh concepts that could provide your nonprofit a competitive advantage.
1. Have a clear and concise message
Successful nonprofits take off in the public eye because they share a strong, captivating message.
That’s why it’s so important to offer a clear message in every marketing effort. The following tips will help you create a clear and compelling marketing message that will help you generate more qualified leads:
Clearly explain who you serve and why you serve them.
Discuss how you serve them.
Explain what makes your nonprofit different from others that share your mission.
Point out how people can learn more about your nonprofit.
As a nonprofit, your content needs to be highly interactive that taps into the passion and curiosity of your target audience. Blogs alone will not be helpful, and you need to generate some high-quality content to attract traffic.
Below are some ideas about how you can develop better content:
Newsletters and Blogs
The content of your newsletters and blogs should educate the people about your mission and vision. You can talk about how you utilise your organisation’s collected funds and achievements like awards, recognitions, big donors, etc.
Such content is helpful for prospects who are not ready to donate but interested in your organisation.
Webinars and Case Studies
Webinars and case studies are an economical way of reaching out to a large audience quickly. It makes the leads feel like a part of your community and helps build good relations. You can discuss the latest statistics, petitions, projects, and problems with the prospects.
Infographics and Landing Pages
Infographics can assist you to share data in a visually pleasing and interactive manner. They contain graphs and images that attract readers’ attention, and their small size encourages prospects to read till the end. You can utilise them for social media. Lead generation landing helps in providing the right information at the right time to the target audience and works great for leveraging paid ads to their full potential. Infographics and landing pages work great together for delivering compelling content to the prospects and at the same time motivating them to convert.
3. Influencers for Nonprofit Lead Generation
Most small nonprofits use social media on a very basic level. They have a single page or account and they’ll share content intermittently, when they find the time. Influencers, however, do the opposite. The world of “influencing” can introduce your nonprofit to a whole new group of prospective donors.
An influencer is an individual with a dedicated, engaged audience online. Their presence may be most influential on social media platforms, YouTube, a blog, or another virtual platform. In many cases, an influencer will recommend or endorse a product, brand, or organization. Their audience will often make purchases and support causes based solely on the content they share. In other words, the followers trust the influencer’s opinion and expertise.
A common misconception is that influencers only associate with for-profit business and commission-based sales. In reality, many influencers also regularly partner with nonprofit organizations. The goal for these influencers is to humanize what they do and find causes that overlap with their passions and interests. The influencer benefits from you because they gain exposure to your nonprofit’s supporters. The advantage to your organization is monumental, in that the influencer instantly generates credibility and trust with an entirely new audience of potential donors.
In addition to expanding your reach dramatically and connecting your nonprofit with new audiences, an influencer knows the ins and outs of social media and other online platforms intimately. Understanding how online platforms function is their job. They know when to post, what types of content to share, and how to elicit a response from their audience. In other words, you’re partnering with an expert. Working together, you can leverage their audience and their knowledge to find leads and expand your donor base!
Digital marketing has become a reliable means for businesses of varying sizes to grow by capitalizing on technology. It encourages brand awareness, builds global reach and tracks results. You can use email marketing, social media, and other inexpensive ways to resonate with potential consumers.
Overall, digital marketing is more cost-effective than traditional marketing tactics. As part of a non-profit organization, marketers are focused more on social causes rather than financial gain, and implementing digital marketing strategies will be essential to growing your organization.
In this article, we look at how your non-proft organization can do it successfully?
1. Backlinks & Influencers
Your non-profit should have a website. That goes without saying in our digital age. Your website needs backlinks in order to improve the foundation’s reach and authority online. Using social sharing icons (Facebook, Twitter, Instagram, and others) on all your pages will help. But you need to be proactive in order to see optimum results.
Having a page that can offer value to other sites or organizations is critical for you to establish backlinks. When other sites link to your pages, you’re improving your website’s reliability as a source of go-to information. Google will give more credit to a website that has a higher number of backlinks, deeming it more relevant. As a result, your website will appear higher in the search engine result pages (SERPs) than a site without quality backlinks.
Besides engaging with typical community members to increase backlinks, you might reach out to influencers who care about your cause. Take the example of Emma Watson posting about International Women’s Day on Instagram as a simple example of extending reach using celebrity.
Top tip: Social media influencers share content on a regular basis to vast amounts of people. Research some people whose audiences fit your target market and consider contacting related organizations or foundations as well as bloggers and websites to tell them about your non-profit and ask if they’re willing to link to you.
2. Video Campaign Optimization
With video ruling the digital sphere, having some strong video campaigns can make a world of a difference.
Not only is video good as a permanent post on your home page or as a vlog, but you can also use them in direct marketing initiatives. Using video in your emails can double or triple click-through rates, boosting landing page conversion rates by 80%. Just including the word ‘video’ in a subject line improves email opening rates by 19%.
This example from the Rainforest Alliance is an example of a campaign that still tops the lists of best charity campaigns 7 years later due to its humor and simple messaging.
The most important thing to remember when creating videos is to inspire emotion in viewers by using strong imagery. After all, close to 60% of people who watch non-profit videos go on to make a donation.
Top tip: If you have a video advertisement on YouTube, the platform offers a range of viewer actions that you can measure and track to achieve goals. If you’re striving for a broader audience, but Cost-Per-View (CPV) is higher than your target CPV, try adjusting to a lower CPV to attract extra eyeballs. Analyze view rates, clicks, and engagements (number of clicks on interactive elements like icons/teasers), to optimize video campaigns.
3. Pay-Per-Click Marketing (PPC)
PPC advertising helps you direct traffic to your website, and it is usually associated with first-tier search engines.
The go-to PPC source for non-profit organizations is Google Grants as they provide users with up to $10,000 a month in PPC advertising through its Ads service. These grants allow your organization to gain exposure without spending exorbitant amounts.
You can promote your organization and initiatives for free once you get approved by Google Grants. This will allow you to direct traffic to your website within minutes and can use this PPC method as a keyword research tool. You can experiment a bit more and test out a broader keyword range so you can bring in the most ‘qualified’ traffic, meaning visitors that stick around and interact with your website.
Top tip: When using PPC, the data gathered (bounce rate, engagement, pages visited, etc.) can be used to see what visitors are liking, or not liking. Analysis helps improve website copy and other marketing materials. Plus, you can translate what your audience responds to via PPC and incorporate it in every marketing channel so promotion and interaction is consistent.
4. Retargeting
Retargeting gives people a reason to come back to your website and interact with your company more than they have in the past.
For various non-profit donation pages, a portion of visitors winds up making a donation while many others leave without completing a gift. For your website, using retargeting boosts the chances of converting visitors who bounced away.
For retargeting, some non-profit entities use Facebook Exchange, a targeted ad service accessing preferences through third-party, demand-side services such as Adroll. Through Adroll, you can reach people who already showed interest in your brand while they scroll through Facebook. Their feed and ads will expose the user to more information about your non-profit and cause.
Top tip: This strategy is particularly effective if you’re a larger non-profit organization with a bigger budget or can leverage corporate relationships to acquire donated ad impressions. Once a visitor completes a donation from a retargeting ad, you should remove that person off the list to avoid spamming. It’s best to use these ads for special campaigns or emergency appeals when you can adjust copy on the website to thank donors for support.
5. Email Marketing
Email marketing is an inexpensive way to attract potential donors and sponsors. You can segment your audience into different lists and grow donor retention by creating campaigns specific to those audiences and using calls to action, so they stay subscribed to you. Email campaigns are an excellent way to deliver a lot of information, reach a lot of interested people at once, and engage with contacts.
MailChimp is a great outlet for any email marketing campaign. The service offers a 15% discount for non-profit organizationsas well as an option to get an additional 10% off if you authorize your account as a security means. You can target based on preferences and access in-depth reporting insights to evaluate your campaigns in real time.
Top tip: Consider an alternate email marketing source like AWeber Communications that offers a 25% discount to non-profit entities as well as three complimentary months. They have reporting tools as well that allow you to see how many messages in your email campaign were opened and clicked through.
6. Artificial Intelligence (AI)
AI-enhanced advertising campaigns enable marketers to adapt to real-life changes and end-user behavior. They also prevent message oversaturation and reduce marketing costs. A Salesforce survey indicates that 51% of marketing leaders already use AI in some capacity, with 27% planning to use it within the next two years. It’s becoming a trend.
You can use artificial intelligence to personalize the visitor experience of your website, using conditional parameters to match the offers customers receive. AI can be merged with analytics, targeting tactics, and a predictive personalization engine to qualify your offers in advertisements for the experiences users receive. As a result, AI can create custom offerings based on individual behavioral preferences.
Top tip: You can also use AI to create predefined workflows in emails and short message service (SMS), so your personal messaging aligns with your non-profit’s segmentation strategy. It also accelerates conversions and participation amongst users since AI is highly responsive and can access and interpret customer information quickly.
A Google My Business (GMB) account allows businesses to manage their online presence by providing a way for people in the community to find them on search engines and establish trust. A GMB listing also helps you get more leads from potential new patients who may be searching on Google for nearby practitioners when looking for care. GMB pages are a free, easy way to create and maintain an online presence as a healthcare practitioner. Make sure you’re found locally, even though you work at a clinic.
Many doctors, dentists, physiotherapists and other allied healthcare professionals don’t have a GMB page because they simply don’t know how to set one up or aren’t aware of its importance.
In cases where a practitioner has a great reputation, it’s important they have their own GMB listing because it provides them with the opportunity to show patients that they are an established practitioner, display contact details, operating hours and more.
Create your own GMB and show you are a professional, established healthcare practitioner in your community.
Get found by potential new patients who may be searching on Google for nearby practitioners when looking for care
Help people find you so they can get quick access to the health services they need.
In this article, we’re going to explore whether the practitioner should also have their own GMB page, best practices for setting up a GMB page, and what happens if they outrank your clinic.
Let’s get stuck into it.
What is a practitioner listing?
To start with, what is a practitioner listing? According to Google:
A practitioner listing is an individual practitioner in a public facing professional, typically with his or her own customer base.
These would be practitioners like doctors, dentists, physiotherapists, osteopaths, chiropractors etc…
According to the Google regulations, every practitioner should create their own business profile if:
They operate in a public-facing role. Support staff should not create their own Business Profiles.
They can be contacted directly at the verified location during stated hours.
A practitioner should not have multiple GMB listings that cover all their specialties. However, A practitioner can have multiple GMB listings with separate locations, which we further discuss below.
Why a practitioner should have their own GMB page?
In general a GMB is Google’s platform for managing your company’s online presence. However, as a practitioner, it is possible to have your own GMB page.
You should create a GMB practitioner listing if:
Your clinic doesn’t appear in the Google search results when you search your name
You want to have greater control over the content on the profile
Your clinic has many locations and you want to rank for “Practice Name + Your Name”
You are practising in more than one clinic and want to have control over your reputation and gather your own reviews.
You have aspirations of owning your own clinic, it’s a good way to start building your reputation online.
