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7 Reasons Why It Is Important to Upgrade Your Healthcare Website

By Healthcare, Marketing, Websites

Upgrading your healthcare website is crucial for improving user experience, enhancing security, embracing new technologies, optimising for search engines, complying with accessibility standards, and maintaining a positive brand image. 

And is great for Credibility!

The following 6 reasons outline why it is important to upgrade your healthcare website to provide the best patient experience:

  1. Enhanced Patient Experience: Upgrading your healthcare website can improve the overall experience for patients, healthcare professionals and other visitors. It allows you to incorporate modern design elements, intuitive navigation and responsive layouts, making it easier for visitors to find information, access services, and interact with the website.

  2.   Security and Data Protection: As technology advances, so do the techniques employed by cybercriminals. Upgrading your website helps ensure that it is equipped with the latest security measures and protocols to protect your information. Regular updates and patches address vulnerabilities and minimise the risk of data breaches, which is crucial in maintaining patient trust and complying with data protection regulations.

  3. Mobile-Friendly and Responsive Design: With the widespread use of mobile devices (approx. 85% of internet traffic), it is essential to have a website that is optimised for various screen sizes. Upgrading your website enables you to implement a responsive design, ensuring that it adapts seamlessly to different devices, including smartphones and tablets. This improves accessibility and visitor engagement, as patients can easily browse your website and access information on the go.

 4. Search Engine Optimisation (SEO): Upgrading your website provides an opportunity to optimise its content and structure for better search engine visibility. By implementing SEO best practices, you can improve your website’s ranking in search engine results, making it easier for patients to find your healthcare services online. This can help attract more organic traffic, increase brand visibility and ultimately lead to more patient inquiries and appointments.

 5. Compliance with Accessibility Standards: Upgrading your website allows you to ensure compliance with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). These guidelines promote inclusivity by making web content accessible to people with disabilities. By incorporating features like alternative text for images, proper heading structure, and keyboard navigation support, you can ensure that your website is usable by a wider audience.

6. Brand Image and Reputation: Your website serves as a digital representation of your healthcare business. An outdated or poorly functioning website can create a negative impression and erode trust among current and potential patients. By upgrading your website, you can project a professional and modern image, instilling confidence in your services and reflecting your commitment to staying up-to-date with technological advancements.

In summary, these 6 factors aren’t the only reasons however they certainly contribute to better patient engagement, increased online visibility and improved overall performance of your healthcare organisation. Ultimately, an upgraded healthcare website demonstrates your commitment to providing quality patient care, boosts your online presence, and facilitates effective communication and interaction with your patients, thereby enhancing the overall healthcare experience. And don’t forget is great for Credibility!!

If you need help building a high-performing website for your healthcare business, contact us and find out how we can help.

November 7, 2023
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5 Ways to Market Your Bakery Online

By Marketing, WebsitesNo Comments

Consumers today have hundreds of options for virtually every need in their lives, including food. You know your baked goods are palate pleasers, but how can you convince people who have never been to your bakery of that?

The best way is to start advertising where they already are: the Internet. The possibilities for digital advertising are virtually endless, but this page has a few online marketing strategies for bakeries to help you start using your site, social media, and paid options to their full potential.

Regardless of how they find your site, your goal should be to convince them to come to your bakery and make a purchase. Here’s how:

1. Simple navigation

Most visitors come to your site for basic information like your location, operating hours, and baked goodies, so make it as easy as possible for them to find those things. The best way is to include them at the bottom of every page, as well as creating a very basic navigation system for everything else.

You should be sure to have a clean and simple navigation bar at the top of every page so that users will be able to find exactly what they’re looking for at every location on your site. You can also precisely arrange your pages by creating drop-down menus within each of your navigation bar menus.

2.  Good-looking Photos

Delicious-looking photos can sometimes be all it takes to make someone come to your bakery, and are much more compelling than text. Because of this, be sure to include some images photos of your bread, pastries, and other baked goods.

The most important thing to remember when choosing photos is that they need to be real examples of your food. It should go without saying, but never use stock photos. You may think you’re saving time, but if the photos on your site look nothing like what you sell, customers will feel misled. Even a few quick photos shot on a smartphone are better than photos that aren’t authentic

3. Descriptions

In addition to photos, add descriptions of your baked goods to your site. This is important on the off-chance that your photos don’t load well for certain users, and will also help search engines understand your site.

Even the most advanced search engines, like Google, can’t process images like human eyes. So even if you include a hundred photos of specialty cupcakes, Google won’t be able to figure out that your site is a great result for someone who searches for “cupcakes.”

4. Purchasing information

Be sure to include information on where and how people can buy your baked goods. Do they have to visit your physical store? Can they order online? Can they place an order in advance for an event?

Make the purchasing process as clear as possible, and always include a map and phone number in case of confusion.

 5. What sets you apart

As unique as your bakery may be, the fact is that there are many other bakeries out there with similar options. When your potential customers are browsing their choices online, you need to show them what sets you apart.

What specialties do you offer? Are your recipes part of a family tradition? Do you have an interesting backstory? You don’t have to write a novel-length explanation, but you should make an effort to show visitors exactly why they should choose you over your competitors.

Of course, when writing your copy and including your images, you should be sure to do search engine optimization, or SEO. This will help Google and other major search engines find your site rapidly, and will assist in improving your page rankings.

If you aren’t sure which keywords are best suited for your business, think about how you would search for a bakery. What keywords would you input in the search engine? Are there any long-tail keywords (those that include phrases or geographic locations) that might be worth optimizing on a page or two? Do some research first, then include those keywords for the best chances of ranking well.

Start planning your perfect bakery web design today!

Automate your email marketing and spend more time on your business

May 17, 2022
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Does your Law firm need Web design Services?

By Websites

Why Do I Need a Website Designed For My Law Firm?

Your website is the first impression a potential client has of your practice – what message is it sending? Is it easy for prospective clients to find information while showing your experience, success, and dedication to helping your clients meet their goals? Or is it outdated, hard to navigate, and unappealing? A professional website inspires confidence, and with law firm web design fromWebNT Digital Agency visitors will know your practice is the right choice.

With WebNT, you can be a part of our family from any part of the world with a client-friendly and modern design for law firm website that best depicts your firms’ characteristics.Solo or Firm, we do it all: No matter if you are a solo practitioner and looking for a law firm website design or you are a small firm that needs a custom web design for a law firm, we got your back.

After-Sale Support: Our responsibility is to be at your doorstep to your every success.

Top-notch User Experience: We innovate responsive and mobile-friendly custom designs.

 

Law Firm Web Design Services

Drive More Leads with Optimized Contente

Local SEO

Our Local SEO strategy  is about optimizing your online presence to be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Statistics show that 64 percent of customers search for local businesses online.

Web Design & Development

Create a tailored website with the help of our law firm web design experts. From page layouts, graphic design, logos and color themes, you can work closely with our law firm web designers to craft the website you’ve visualized for your practice. Our law firm web design company got you covered.

Content Writing

From web page copy to blog posts, our copywriters deliver content that boosts your website’s visibility and conversion rates. We’ve included content creation as a part of our law firm web design services to ensure that your audience not only visits a beautifully designed site, but with insightful content that pushes visitors to turn into leads.

Website Hosting

Your website needs to be fast, secure and reliable at all times. That’s why our law firm web design agency offers fast and reliable website hosting. With our law firm web design company’s premium web hosting, your site can handle any amount of bandwidth and traffic spikes.

Responsive Web Design 

More people use their mobile phones to browse the web. This means your site should be responsive, so it looks great regardless of what device your viewers are using. Our law firm web designers implement standard responsive web design techniques to keep all visitors on your page without any display or functionality issues.

WordPress Experts

WebNT relies on WordPress for all its websites because the platform is user-friendly and simple to understand. Our law firm web design experts build beautiful WordPress websites for our clients. With our customized and SEO-ready websites, your law firm is bound to see growth.

SmartPrince

BWP 3200

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  • Features: Events, Gallery, Case Studies, News, Search Bar, LiveChat
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Get a Quote

SmartKingRecommended

BWP 4800

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SmartQueen

BWP 6950

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Web Design  Services That Grow Traffic and Increase Revenue

Are you ready to start driving revenue from organic search?

Cross-platform and responsive web development

We provide rigorous testing for all major device types as well as browsers and operating systems before we launch your new website and sign-off the project. Testing is performed both as a user and as an administrator to ensure your site is modern and responsive.

We offer Cross platform apps which can be used on Android, iOS and Windows smart devices and leverage the advantage of using known technologies comprising HTML, CSS and JavaScript to create a web application

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Secured testing environment for your web project

We provide rigorous testing for all major device types as well as browsers and operating systems before we launch your new website and sign-off the project. Testing is performed both as a user and as an administrator to ensure your site is modern and responsive.

Get Your FREE Instant SEO Audit Report Now!

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March 6, 2022
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Website Design Statistics You Should Know in 2022

By Websites

Your website is the backbone of all your digital marketing efforts. Your search engine optimization (SEO), social media, pay-per-click (PPC) advertising and email marketing campaigns point back to your site. Given such a vital role in your success, your site’s design and functionality must be enforced with industry best practices and the latest trends and customer expectations.

Businesses are increasingly aware of the importance of having a digital presence: You can only access a limited number of people with a physical location – but with a good website, you can have thousands (if not millions) of people visit your online storefront at once, at any time. Websites are being created rapidly to access the massive internet user base. According to Site Efy, there are over 1.1 billion websites today, and that number is projected to double in the coming years, especially after the COVID-19 pandemic.

The statistics featured in this blog show the latest developments in website design and current consumer expectations. So, upgrade your website design strategy with the help of our website design statistics 2022 compilation to make your business stand out in the overly-crowded online space.

First Impressions Still Matter in 2022

It takes 50 milliseconds for visitors to form an opinion about your business based on your web design. (Behavior & Information Technology, 2011)

Web designers have less than a second to make an excellent first impression. Those first 50 milliseconds determine if the user stays or leaves your side for good. Many factors affect first impressions, including structure, colors, texts, fonts and spacing.

Research conducted by Google revealed that people form aesthetic judgments through visual complexity and prototypicality (the measure of how representative an object is of a category). Websites with low visual complexity and high prototypicality appeal more to internet users. This means that to capture a user’s attention within the first second, your website needs to be:

• Simple – Minimalism has been one of the most notable website design trends for several years due to its minimal visual complexity.
• Representative – Visual elements should mirror your brand accurately.
• Familiar – Web designs that contradict the users’ expectations may trigger a negative impression. For example, a furniture business should have a website that looks like it sells furniture and not anything else.

The digital industry is a highly competitive landscape. If you cannot make a good first impression and establish your credibility in seconds, you risk being overtaken by your competition.

Mobile Browsing Is the Future

Seventy-five percent of internet users prefer a mobile-friendly website. (Google, 2012)

When thinking about website design trends 2022 predictions, business owners should prioritize mobile optimization.

Seamless mobile experiences are significant for consumers, but according to website design stats 2022 from Google, 96 percent of consumers have encountered sites that aren’t optimized for mobile browsing. This is a big problem, especially for your business reputation, as 48 percent of the respondents of the same study stated that they got annoyed after coming across a website that’s not mobile-friendly, and 36 percent felt like they wasted their time by visiting those sites.

The following are best practices for upgrading your mobile website design strategy:

• Prioritize – Only display essential visual elements on your page, which usually consists of your logo, accessible navigation menu, comprehensive information about your offerings, a call to action (CTA) and a live chat button.
• Use readable texts – Web design stats 2022 from NN Group show users only read 20 percent of words on a webpage. For this reason, bold fonts are a must to make your page scannable and manageable for readers to digest.
• Optimize mobile layout – Mobile screens are smaller than their laptop or desktop counterparts. Ideally, targets on hand-held devices should be between seven to ten millimeters for accurate tapping. Also, keep in mind the “thumb zone” and place most of your interactive content, especially CTAs, within this area.

Mobile browsing

Source: LukeW

Trends are constantly changing, and sometimes it can be challenging to keep up. Hiring a website design agency can keep you up to date with the latest industry standards concerning mobile design. In addition, web design services maintain your site’s optimal performance in search engines to secure your top spot in search results rankings.

Site Speed Optimization Should Be a Priority

The chances of bounce increase to 32 percent as page load time goes from 1 second to 3 seconds. (Google, 2017)

Web design statistics 2022 show that site speed optimization is critical in reducing bounce rates (or the percentage of visitors leaving your site after viewing only one page). So before everything else, businesses must be aware of how long it takes for their webpage to load.

According to web design stats 2022 from Kissmetrics, 47 percent of online users expect a webpage to load fully within two seconds. Consumers in the digital age have a short attention span, and they are more likely to bounce off your site to click on the next search result if your site speed is too slow.

Luckily, there are methods to improve your website’s load time. The following are the best practices for website speed optimization:

• Monitor your speed – Many factors affect your site load time, so it’s a good idea to monitor it regularly. This practice helps you detect any issues early on, allowing you to make the necessary improvements before they become major issues.
• Compress image sizes – Images are large files and significantly affect your site speed. According to web design statistics 2022 from Yotta, resizing 22MB of images down to 300KB resulted in a 70 percent reduction in the time needed before users can interact with a site.
• Reduce plugins – If you have a WordPress site, plugins can do a lot to improve site speed and performance. However, installing too many can make it slow.

Some practices are highly technical and can be difficult for business owners to carry out, especially those with no web development background. For example, web hosting, which can make or break your page load times, requires technical skills and experience.

Employing the services of a web design agency is an option for you to stay on top of website design trends concerning site speed optimization. Experts from a website design agency provide hosting services to ensure higher uptimes and faster loading speeds.

Personalized Online Shopping Experience

Forty-nine percent of online shoppers impulse buy after receiving a personalized recommendation from a brand. (Segment, 2017)

Website design statistics 2022 predict that internet users prefer tailored experiences when shopping online. Here are some other numbers to highlight the importance of a personalized shopping experience:

• Web design stats 2022 from Segment shows 71 percent of shoppers feel frustrated when their shopping experience is impersonal.
• According to web design statistics 2022 by Accenture, 91 percent of consumers say they are more likely to shop with brands that provide offers and recommendations relevant to them.
• Smart Insights’ website design stats 2022 reveal that 73 percent of online buyers will stop buying from businesses that use poor personalization tactics.

Providing a personalized online shopping experience will take your business to the next level, based on the website design statistics 2022 outlined above. Improve your conversion rates by leveraging website design services to develop tailored user experiences.

Work With an Experienced Website Design Agency

There are over 1 billion websites on the internet, but only 0.1 percent account for 50 percent of traffic. (Netcraft, 2019)

If you want your website to be one of the top few that attracts web traffic, it must be professionally designed, implemented and monitored. Unfortunately, many business owners go the cheaper route by designing the sites themselves or employing amateur web design services. However, a low-quality website that doesn’t meet user expectations will cost you more in the long run.

Professionals from a web design agency can make a custom site that speaks to your target audience and optimize it for conversions. These specialists also create strategies with website design trends 2022 in mind to keep you ahead of the competition. Most website design services have a significant upfront cost, but there is also much higher return on investment (ROI) over time.

Conclusion

Website design trends change frequently, and you need to stay on top of those changes to stay relevant and effective. With countless businesses offering similar products and services, website design can be the differentiator you have to set yourself apart and show your brand is worth investing in.

So, leverage the website design stats 2022 and best practices in this blog to make sure your website is aesthetically pleasing, mobile-friendly, optimized for speed and offers personalized experiences to consumers.

Let our web design agency help you elevate your website design strategy. Thrive is a full-service digital marketing company offering top-tier website design services to strengthen your business presence online. Our team of experts gives WordPress and eCommerce web design services so you stay on top of website design trends 2022. Contact us today to talk to one of our experts.

January 19, 2022
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3 Reasons Why Your Website Needs a Weather Widget Right Now

By WebsitesNo Comments

Displaying weather information on your website is particularly useful for the types of website mentioned above. In this blog, we’ll highlight the key benefits of adding a weather widget to your website. Let’s take a look.

Improved User Experience

There’s a general notion that weather data is only relevant to specific types of websites, such as those related to the news and travel. But when judiciously showcased, it goes a long way to enhance the user experience of any website, irrespective of its target demographic.

Let’s say you’re building an event ticketing website. Your goal is to get people to visit your website, check out various events, and purchase tickets for a few of them. Now, if a user is interested in an outdoor event, such as a drive-in concert, they’ll want to check the weather forecast before booking their tickets.

If the necessary weather information is available on your website, the user won’t have to exit your website and visit any third-party platform. That, in turn, helps you provide increased value to your audience and deliver a seamless user experience.

Similarly, weather widgets come in handy for websites across various niches, including retail, manufacturing, sports, construction, disaster recovery, telecommunication, etc. It’s a great tool for delighting your audience and driving them to take the desired action.

Amplified Audience Engagement and Conversions

Getting instant access to current weather data and forecasts helps you retain website visitors for longer. The longer they stay on your website, the more likely they’re to go through different types of online content. It improves website engagement parameters, such as time-on-site and bounce rate.

You can even use strategically placed calls-to-action (CTAs) to compel them to check out other blog posts or product pages. Moreover, they’re more likely to return to your website whenever they need accurate and comprehensive information related to your niche. 

Similarly, data from a weather widget can be instrumental in skyrocketing website conversion rates. Let’s say you’re creating an online store that sells clothing and footwear. Now, a customer who’s shopping for a vacation would want to check out the weather forecast at their holiday destination before purchasing anything.

Providing that information on your website helps you retain their attention and make them stay on your website. Combined with the improved user experience, it encourages them to purchase from your website.

Similarly, a weather widget can help drive conversions of various types of websites, such as travel booking platforms, online camping gear stores, event planning sites, etc.

Hassle-Free Content Freshness

It’s one of the most underrated benefits of integrating weather data into your website. If you’re familiar with search engine ranking signals, you already know that content freshness plays a key role in boosting your website’s ranking.

Most bloggers and website owners are always scrambling to update and repurpose old content to maintain freshness. An easier way of preventing your website content from becoming stale is to add a weather widget.

A weather widget provides continuous updates about the current and upcoming weather. It can provide a wide array of data, including temperature, precipitation, humidity, pollen index, etc., on your website. Also, it can update these parameters based on a user’s location.

That means a weather widget is always adding fresh content to your website. While it doesn’t eliminate the need to publish new blog posts and repurpose existing ones, it strengthens your efforts to maintain content freshness.

Ultimately, all the benefits of including a weather widget on your website add up to help it grab a top spot in relevant search engine results. That’s because search engine spiders consider various ranking signals, such as engagement rates, conversion rates, bounce rates, user experience, etc. while determining a website’s search engine ranking.

Irrespective of your target demographic, adding a weather widget to your website will help you attract organic traffic, as well as engage and retain visitors. Also, it’ll help you drive more conversions and skyrocket revenue.

May 20, 2021
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