Search engine optimization (SEO) is a great method to help your tourism business obtain new leads. It’s an opportunity for your business to gain qualified traffic that you can turn into conversions for your tourism business.
On this page, we’ll discuss the basics of SEO and three tips to help you create an effective SEO plan. If you’re ready to start implementing a customized SEO plan into your digital marketing plan, call us today at +26772305316 to speak with a strategist.
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Why is SEO important?
SEO is the process of boosting your website’s ranking in the search results. When users conduct searches online, they see a list of relevant search results.
You want to appear at the top of these results so leads will find and contact your business. Considering 75% of people don’t look past the first page of results, it is crucial that you improve your website’s rankings with SEO.
SEO helps your business appear in the right search results. It operates on keywords, and these keywords are important for ensuring your tourism business appears in search results when people search for tourism businesses like yours online.
You help your business connect with leads that are more interested in your services. When you use the right keywords, you attract leads that are using those keywords to generate search results. SEO is crucial to helping your tourism business connect with more valuable leads.
3 tips to help your SEO plan drive results
If you want to see results with your SEO plan, there are steps you can take to ensure that you drive the best results. These tips will help you create an SEO plan that is more effective and drives in more leads.
1. Conduct keyword research
If you want your SEO plan to be effective, you need to conduct keyword research. Keyword research is important because you need to rank for the right keywords. You want your website to appear in relevant search results, so choosing the right keywords is crucial.
There are numerous keyword research tools you can use to help you figure out the right keywords. These tools will offer suggestions for different keywords you can use on your site. As you look at different keywords, it is best to focus on long-tail keywords for your campaign.
Long-tail keywords are keywords that contain three or more words. For example, “tourist attractions near Harrisburg, PA” is a long-tail keyword. This is a specific keyword that says exactly what a user is seeking.
These keywords are better than short-tail keywords, which only contain one or two words. In this case, a short tail keyword is “tourism.” This is a very generic term and doesn’t specify what a user wants to see.
With a keyword like “tourism,” someone could be looking for the definition of the word, news articles about tourism, or tourist attractions. If you tried to rank for this keyword, it wouldn’t drive the best results for your tourism business because your traffic is less qualified. By focusing on long-tail keywords, you are driving in more qualified traffic.
When leads use search long-tail keywords related to your business, it’s more likely they are looking for a tourism business like yours. With SEO, you can attract these leads to your site and earn more conversions for your business.
2. Integrate keywords on your pages
Once you have your keywords selected, you need to integrate them into your pages. When Google crawls your pages, search bots look for keywords to understand the context of your content. By integrating keywords, you will help Google rank your pages for the right keywords.
There are numerous places you will integrate keywords to help your page rank. This includes the headings, title tags, meta descriptions, and body text of your page. These are all places that will help your pages rank higher in search results for specific keywords.
Google will think you are trying to stuff your page with certain keywords to help your site rank better for that keyword. This may seem like it will help your tourism website rank better, but it will damage your ranking.
To avoid overusing keywords, only use them where they fit and flow naturally.
3. Build links
Link building plays an important role in helping your tourism business improve your SEO ranking. There are two types of links you’ll want to focus on to improve your ranking.
Backlinks are links you earn from other reputable sites. When an authority site links to your page on their own page, it forms a backlink.
These links boost the trust and authority of your site. When a reputable site links to your content, it sends a positive signal to Google that your site is trustworthy and has reliable information. It will rank your site higher to help more people find your helpful information.
The best way to earn backlinks is through content creation. You need to create industry-specific content to ensure that you drive in leads that are interested in your tourism business. This content can come in many forms, including blogs, videos, infographics, or ebooks.
Once you have the content created, you can ask authority sites to check it out and share it on their sites. You can continue to build relationships with these authority sites and earn more links for your tourism business.
When you earn backlinks, you help improve your ranking. You want to continually earn quality backlinks, so you can keep improving your SEO ranking.
- Internal links
Internal links play an important role in improving your website’s ranking. These are links within your text that lead to other pages on your site.
You want to use internal links on your page because they keep your audience engaged on your page longer. When they check out one of your pages, they can click on links that take them to other helpful pages. This keeps them engaged on your page longer, which improves your rankings in search results.
Google wants to rank sites that provide users with a great experience. If users are on your site for a long time checking out your information, it sends a positive signal to Google that your website is helpful and provides a positive user experience. It will rank your site higher to help more leads find your site.
Internal links are a great way to keep leads engaged on your site longer. Not only will they learn more about your tourism business, but they will also help you improve your site’s SEO ranking.