Thrive with dermatology marketing
When someone notices a suspicious-looking spot on their skin, where’s the first place they go? Today, the answer isn’t always a doctor – in many cases, it’s search engines like Google.
They type a description of their skin condition and any other symptoms, read through the first few results, and come up with a (possibly overblown) self-diagnosis. Fortunately, the next step is usually choosing doctor to offer a professional opinion. That’s where Internet marketing comes in.
If your dermatology practice has an effective online marketing campaign, patients will be able to find you easily when they need your services. In fact, they may even arrive on your site during the research process.
This makes the Internet one of the best places to market your dermatology practice, because it’s where your potential patients are already looking. Building a dermatology marketing strategy around digital channels lets you target the right audience and build trust in your practice.
Call 75697942 to speak with a strategist about how WebNT can help your practice grow with a custom digital marketing strategy, or keep reading to learn how dermatologist marketing (and our digital marketing services) can grow your center.
5 dermatology marketing strategies that work
Like any medical practice, you want to grow. You want to help more patients in your area and provide them with the level of care they need and desire. With a digital marketing strategy specific to dermatologists, you can accomplish this goal.
1. Create a professional website
The cornerstone of any online marketing plan is a professional-looking website. Often, your website will be the first impression of your practice a user gets. It’s where they’ll go to learn more about you, form their opinion of you, and if they’re impressed, locate your contact information.
A website that looks polished and operates in a user-friendly way will lead people to trust your practice, which is key in the medical field.
To ensure that your site looks great and functions well no matter how users access it, build it using responsive design . A responsive site will adjust to any device and screen size, meaning that visitors will get the same experience whether they visit on a computer, smartphone, tablet, or other device.
Your website also serves as a reliable place to publish original content and other key information. You should also place your contact information in the footer of each page, so that it’s easy for visitors to get in touch.
2. Market yourself on social media
Unlike traditional marketing channels like billboards and TV, the Internet allows for two-way interaction between advertisers and customers. This enables you to build relationships with potential patients, which builds trust and encourages them to one day make an appointment.
When users comment on your posts, be sure to respond quickly and professionally. If they mention your business in a positive light, thank them. If they post a complaint, publicly offer to speak with them to resolve the problem. This shows that you care about your patients, which can go a long way in building trust with those who see it.
3.Optimize for search engines
93% of Internet users begin their sessions with a visit to a search engine and 73% of search engine users don’t look past the first page of results. This means that your dermatology practice needs to rank well for searches related to your services.
You can use search engine optimization , or SEO, to improve your rankings and attract more potential patients to your site. This involves including keywords and phrases on your pages that people search to find dermatologists, as well as creating sitemaps, improving user experience, and earning links from other websites.
4. Build out an email list
Another of the best marketing ideas for dermatology is to use email. Email marketing is a highly effective way to reach people, because it lets you send things right to their inbox.
You can create an email list by setting up forms on your website where users can sign up for your emails. You might offer to send subscribers specific items, like helpful medical tips that aren’t on your website. Whatever the case, people will sign up for your emails voluntarily.
You can then send emails to those users that promote your practice and encourage them to visit you as soon as they start showing signs of a skin condition.
4. Launch paid advertising campaigns
One of the most reliable dermatologist marketing ideas is pay-per-click (PPC) advertising. PPC advertising involves displaying paid ads online. When users click on those ads, they’re directed to landing pages that encourage them to convert.
PPC works on a bidding system in which you bid on high-performing keywords. For example, if you wanted to target the keyword “laser acne removal in [your city],” you would bid against other dermatology practices that also want an ad for that keyword.
Ready to speak with a marketing expert?
Let WebNT help you optimize your dermatology marketing strategy
