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7 Reasons Why It Is Important to Upgrade Your Healthcare Website

By Healthcare, Marketing, Websites

Upgrading your healthcare website is crucial for improving user experience, enhancing security, embracing new technologies, optimising for search engines, complying with accessibility standards, and maintaining a positive brand image. 

And is great for Credibility!

The following 6 reasons outline why it is important to upgrade your healthcare website to provide the best patient experience:

  1. Enhanced Patient Experience: Upgrading your healthcare website can improve the overall experience for patients, healthcare professionals and other visitors. It allows you to incorporate modern design elements, intuitive navigation and responsive layouts, making it easier for visitors to find information, access services, and interact with the website.

  2.   Security and Data Protection: As technology advances, so do the techniques employed by cybercriminals. Upgrading your website helps ensure that it is equipped with the latest security measures and protocols to protect your information. Regular updates and patches address vulnerabilities and minimise the risk of data breaches, which is crucial in maintaining patient trust and complying with data protection regulations.

  3. Mobile-Friendly and Responsive Design: With the widespread use of mobile devices (approx. 85% of internet traffic), it is essential to have a website that is optimised for various screen sizes. Upgrading your website enables you to implement a responsive design, ensuring that it adapts seamlessly to different devices, including smartphones and tablets. This improves accessibility and visitor engagement, as patients can easily browse your website and access information on the go.

 4. Search Engine Optimisation (SEO): Upgrading your website provides an opportunity to optimise its content and structure for better search engine visibility. By implementing SEO best practices, you can improve your website’s ranking in search engine results, making it easier for patients to find your healthcare services online. This can help attract more organic traffic, increase brand visibility and ultimately lead to more patient inquiries and appointments.

 5. Compliance with Accessibility Standards: Upgrading your website allows you to ensure compliance with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). These guidelines promote inclusivity by making web content accessible to people with disabilities. By incorporating features like alternative text for images, proper heading structure, and keyboard navigation support, you can ensure that your website is usable by a wider audience.

6. Brand Image and Reputation: Your website serves as a digital representation of your healthcare business. An outdated or poorly functioning website can create a negative impression and erode trust among current and potential patients. By upgrading your website, you can project a professional and modern image, instilling confidence in your services and reflecting your commitment to staying up-to-date with technological advancements.

In summary, these 6 factors aren’t the only reasons however they certainly contribute to better patient engagement, increased online visibility and improved overall performance of your healthcare organisation. Ultimately, an upgraded healthcare website demonstrates your commitment to providing quality patient care, boosts your online presence, and facilitates effective communication and interaction with your patients, thereby enhancing the overall healthcare experience. And don’t forget is great for Credibility!!

If you need help building a high-performing website for your healthcare business, contact us and find out how we can help.

November 7, 2023
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SEO for Tourism Brands: 3 Tips for Getting Started.

By Marketing, SEONo Comments

Search engine optimization (SEO) is a great method to help your tourism business obtain new leads. It’s an opportunity for your business to gain qualified traffic that you can turn into conversions for your tourism business.

On this page, we’ll discuss the basics of SEO and three tips to help you create an effective SEO plan. If you’re ready to start implementing a customized SEO plan into your digital marketing plan, call us today at +26772305316 to speak with a strategist.

Let’s get started!

Why is SEO important?


SEO is the process of boosting your website’s ranking in the search results. When users conduct searches online, they see a list of relevant search results.

You want to appear at the top of these results so leads will find and contact your business. Considering 75% of people don’t look past the first page of results, it is crucial that you improve your website’s rankings with SEO.

SEO helps your business appear in the right search results. It operates on keywords, and these keywords are important for ensuring your tourism business appears in search results when people search for tourism businesses like yours online.

You help your business connect with leads that are more interested in your services. When you use the right keywords, you attract leads that are using those keywords to generate search results. SEO is crucial to helping your tourism business connect with more valuable leads.

3 tips to help your SEO plan drive results

If you want to see results with your SEO plan, there are steps you can take to ensure that you drive the best results. These tips will help you create an SEO plan that is more effective and drives in more leads.

1. Conduct keyword research

If you want your SEO plan to be effective, you need to conduct keyword research. Keyword research is important because you need to rank for the right keywords. You want your website to appear in relevant search results, so choosing the right keywords is crucial.

There are numerous keyword research tools you can use to help you figure out the right keywords. These tools will offer suggestions for different keywords you can use on your site. As you look at different keywords, it is best to focus on long-tail keywords for your campaign.

Long-tail keywords are keywords that contain three or more words. For example, “tourist attractions near Harrisburg, PA” is a long-tail keyword. This is a specific keyword that says exactly what a user is seeking.

These keywords are better than short-tail keywords, which only contain one or two words. In this case, a short tail keyword is “tourism.” This is a very generic term and doesn’t specify what a user wants to see.

With a keyword like “tourism,” someone could be looking for the definition of the word, news articles about tourism, or tourist attractions. If you tried to rank for this keyword, it wouldn’t drive the best results for your tourism business because your traffic is less qualified. By focusing on long-tail keywords, you are driving in more qualified traffic.

When leads use search long-tail keywords related to your business, it’s more likely they are looking for a tourism business like yours. With SEO, you can attract these leads to your site and earn more conversions for your business.

2. Integrate keywords on your pages

Once you have your keywords selected, you need to integrate them into your pages. When Google crawls your pages, search bots look for keywords to understand the context of your content. By integrating keywords, you will help Google rank your pages for the right keywords.

There are numerous places you will integrate keywords to help your page rank. This includes the headings, title tags, meta descriptions, and body text of your page. These are all places that will help your pages rank higher in search results for specific keywords.

As you integrate keywords into your page, it is important that you don’t overuse them. This leads to keyword stuffing.

Google will think you are trying to stuff your page with certain keywords to help your site rank better for that keyword. This may seem like it will help your tourism website rank better, but it will damage your ranking.

To avoid overusing keywords, only use them where they fit and flow naturally.

3. Build links

Link building plays an important role in helping your tourism business improve your SEO ranking. There are two types of links you’ll want to focus on to improve your ranking.

  1. Backlinks

Backlinks are links you earn from other reputable sites. When an authority site links to your page on their own page, it forms a backlink.

These links boost the trust and authority of your site. When a reputable site links to your content, it sends a positive signal to Google that your site is trustworthy and has reliable information. It will rank your site higher to help more people find your helpful information.

The best way to earn backlinks is through content creation. You need to create industry-specific content to ensure that you drive in leads that are interested in your tourism business. This content can come in many forms, including blogs, videos, infographics, or ebooks.

Once you have the content created, you can ask authority sites to check it out and share it on their sites. You can continue to build relationships with these authority sites and earn more links for your tourism business.

When you earn backlinks, you help improve your ranking. You want to continually earn quality backlinks, so you can keep improving your SEO ranking.

  1. Internal links

Internal links play an important role in improving your website’s ranking. These are links within your text that lead to other pages on your site.

You want to use internal links on your page because they keep your audience engaged on your page longer. When they check out one of your pages, they can click on links that take them to other helpful pages. This keeps them engaged on your page longer, which improves your rankings in search results.

Google wants to rank sites that provide users with a great experience. If users are on your site for a long time checking out your information, it sends a positive signal to Google that your website is helpful and provides a positive user experience. It will rank your site higher to help more leads find your site.

Internal links are a great way to keep leads engaged on your site longer. Not only will they learn more about your tourism business, but they will also help you improve your site’s SEO ranking.

May 1, 2023
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