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Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Is there anyone you know who doesn’t have an email address? Each week, you most likely receive a large number of emails (I sure do). You read them, are inspired by them, and are eagerly anticipating the next one. Email plays a significant role in our daily lives. A very big part.

Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised.

Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.

Still thinking Email Marketing is not something for your company? Let us give you 6 reasons why Email Marketing is a channel you should not be ignoring.

1. More effective than social media (for customer acquisition)

Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.

On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

2. It Keeps Things Simple and Cost-Effective

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

3. Personal and Customisable

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.

When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

4. It’s Easy To Measure

The success of any marketing campaign hinges on the tracking and interpretation of results so you can devise a plan moving forward. One great thing about email marketing tools is that they provide a straightforward and simple way to measure the results of your campaign.

4. It Integrates Seamlessly With Your Other Marketing Strategies

Lastly, it’s not an IF or OR when orchestrating an email campaign. You can use it together or integrate it into your other marketing strategies. It should work seamlessly with other traditional or modern marketing campaigns because it’s that flexible. 

It should help uplift the effectiveness of your social media, content, and webinar campaigns.  

So, for those who are saying that email marketing is dead, don’t believe them. There are still 4 billion email users today.  

Email marketing is an important part of your digital marketing strategy. It’s an excellent way to increase engagement and your repeat sales numbers.

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