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6 Digital Marketing Strategies for Non-Profits

By Marketing

Digital marketing has become a reliable means for businesses of varying sizes to grow by capitalizing on technology. It encourages brand awareness, builds global reach and tracks results. You can use email marketing, social media, and other inexpensive ways to resonate with potential consumers.

Overall, digital marketing is more cost-effective than traditional marketing tactics. As part of a non-profit organization, marketers are focused more on social causes rather than financial gain, and implementing digital marketing strategies will be essential to growing your organization.

In this article, we look at how your non-proft organization can do it successfully?

1. Backlinks & Influencers

Your non-profit should have a website. That goes without saying in our digital age. Your website needs backlinks in order to improve the foundation’s reach and authority online. Using social sharing icons (Facebook, Twitter, Instagram, and others) on all your pages will help. But you need to be proactive in order to see optimum results.

Having a page that can offer value to other sites or organizations is critical for you to establish backlinks. When other sites link to your pages, you’re improving your website’s reliability as a source of go-to information. Google will give more credit to a website that has a higher number of backlinks, deeming it more relevant. As a result, your website will appear higher in the search engine result pages (SERPs) than a site without quality backlinks.

Besides engaging with typical community members to increase backlinks, you might reach out to influencers who care about your cause. Take the example of Emma Watson posting about International Women’s Day on Instagram as a simple example of extending reach using celebrity.

IWD Instagram post from Emma Watson

Top tip: Social media influencers share content on a regular basis to vast amounts of people. Research some people whose audiences fit your target market and consider contacting related organizations or foundations as well as bloggers and websites to tell them about your non-profit and ask if they’re willing to link to you.

2. Video Campaign Optimization

With video ruling the digital sphere, having some strong video campaigns can make a world of a difference.

Not only is video good as a permanent post on your home page or as a vlog, but you can also use them in direct marketing initiatives. Using video in your emails can double or triple click-through rates, boosting landing page conversion rates by 80%. Just including the word ‘video’ in a subject line improves email opening rates by 19%.

This example from the Rainforest Alliance is an example of a campaign that still tops the lists of best charity campaigns 7 years later due to its humor and simple messaging.

The most important thing to remember when creating videos is to inspire emotion in viewers by using strong imagery. After all, close to 60% of people who watch non-profit videos go on to make a donation.

Top tip: If you have a video advertisement on YouTube, the platform offers a range of viewer actions that you can measure and track to achieve goals. If you’re striving for a broader audience, but Cost-Per-View (CPV) is higher than your target CPV, try adjusting to a lower CPV to attract extra eyeballs. Analyze view rates, clicks, and engagements (number of clicks on interactive elements like icons/teasers), to optimize video campaigns.

3. Pay-Per-Click Marketing (PPC)

PPC advertising helps you direct traffic to your website, and it is usually associated with first-tier search engines.

The go-to PPC source for non-profit organizations is Google Grants as they provide users with up to $10,000 a month in PPC advertising through its Ads service. These grants allow your organization to gain exposure without spending exorbitant amounts.

You can promote your organization and initiatives for free once you get approved by Google Grants. This will allow you to direct traffic to your website within minutes and can use this PPC method as a keyword research tool. You can experiment a bit more and test out a broader keyword range so you can bring in the most ‘qualified’ traffic, meaning visitors that stick around and interact with your website.

Top tip: When using PPC, the data gathered (bounce rate, engagement, pages visited, etc.) can be used to see what visitors are liking, or not liking. Analysis helps improve website copy and other marketing materials. Plus, you can translate what your audience responds to via PPC and incorporate it in every marketing channel so promotion and interaction is consistent.

4. Retargeting

Retargeting gives people a reason to come back to your website and interact with your company more than they have in the past.

For various non-profit donation pages, a portion of visitors winds up making a donation while many others leave without completing a gift. For your website, using retargeting boosts the chances of converting visitors who bounced away.

For retargeting, some non-profit entities use Facebook Exchange, a targeted ad service accessing preferences through third-party, demand-side services such as Adroll. Through Adroll, you can reach people who already showed interest in your brand while they scroll through Facebook. Their feed and ads will expose the user to more information about your non-profit and cause.

Top tip: This strategy is particularly effective if you’re a larger non-profit organization with a bigger budget or can leverage corporate relationships to acquire donated ad impressions. Once a visitor completes a donation from a retargeting ad, you should remove that person off the list to avoid spamming. It’s best to use these ads for special campaigns or emergency appeals when you can adjust copy on the website to thank donors for support.

5. Email Marketing

charity water email

Email marketing is an inexpensive way to attract potential donors and sponsors. You can segment your audience into different lists and grow donor retention by creating campaigns specific to those audiences and using calls to action, so they stay subscribed to you. Email campaigns are an excellent way to deliver a lot of information, reach a lot of interested people at once, and engage with contacts.

MailChimp is a great outlet for any email marketing campaign. The service offers a 15% discount for non-profit organizationsas well as an option to get an additional 10% off if you authorize your account as a security means. You can target based on preferences and access in-depth reporting insights to evaluate your campaigns in real time.

Top tip: Consider an alternate email marketing source like AWeber Communications that offers a 25% discount to non-profit entities as well as three complimentary months. They have reporting tools as well that allow you to see how many messages in your email campaign were opened and clicked through.

6. Artificial Intelligence (AI)

AI-enhanced advertising campaigns enable marketers to adapt to real-life changes and end-user behavior. They also prevent message oversaturation and reduce marketing costs. A Salesforce survey indicates that 51% of marketing leaders already use AI in some capacity, with 27% planning to use it within the next two years. It’s becoming a trend.

You can use artificial intelligence to personalize the visitor experience of your website, using conditional parameters to match the offers customers receive. AI can be merged with analytics, targeting tactics, and a predictive personalization engine to qualify your offers in advertisements for the experiences users receive. As a result, AI can create custom offerings based on individual behavioral preferences.

Top tip: You can also use AI to create predefined workflows in emails and short message service (SMS), so your personal messaging aligns with your non-profit’s segmentation strategy. It also accelerates conversions and participation amongst users since AI is highly responsive and can access and interpret customer information quickly.

Why Auto Part Retailers Need Digital Marketing

By Marketing

In a high-investment industry, trust and credibility play a very important role in turning your visitors into customers. This is why auto parts retailers really need a digital marketing agency. Digital Marketing Services helps to turn your visitors into customers. Better Marketing Ideas for automotive spare parts leads to increased sales and revenue. Through our online marketing strategy for auto parts stores specifically tailored for the industry in general, and your needs in particular, we can create an engaging platform for your business on the web.

The importance of digital marketing to auto part retailers

The auto part industry is alive and well, and it’s your job to ensure that you’re at the top of the pack. Your digital marketing strategy has to be spot on to ensure that you rank higher than your competition in search engine results pages (SERPs). This is especially true for Google.

  • Digital marketing targets your customers so that you advertise to users who need your services.
  • Digital marketing increases brand awareness, rankings in search engines, and more all at the same time.

Simply put, Internet marketing is essential to your auto part retailer if you want to grow.

4 digital marketing strategies for auto part retailers

There are a handful of ways that you can market your auto parts retailer online that can help you gain traffic to your website and to your physical storefront.

1. SEO

SEO, or search engine optimization, should be the first step in any Internet marketing campaign.It allows you to improve your site’s position in Google by making your website easier to read for users and search engines.

You should start any SEO campaign with keyword research, which allows you to find what users want to know about your industry.For example, one of your most valuable keywords could be “brake pads for Jeeps” or “exhaust pipes for Toyotas.”

The sweet-spot keywords have high search volumes and low competition. That means a lot of people are searching for the keywords, but other auto part retailers aren’t writing about them.

After you find your keywords, you should create content that explains those keywords.

Content creation is important to your strategy for many reasons. It’s a great way to rank in SERPs, it’s perfect to share via social media and email marketing.

2. PPC

PPC, or pay-per-click advertising is a paid method to market your auto parts retailer. These ads work on a bidding system, where you choose your keywords and how much you’re willing to spend for an ad. Best of all, you don’t pay when the ad is viewed — you only pay when the ad is clicked. When someone clicks, the ads take users to landing pages where users will learn about the parts or services that they want. From there, they can buy an item, fill out a form, or schedule an appointment at your store.

3. Email marketing

Email marketing is a great way to keep in touch with interested customers. It also consistently reminds interested users of your presence and willingness to help them with their car part needs. To engage your recipients, you can use graphics, videos, coupons, and a call to action that encourages someone to take the next step to becoming a paying customer.

4. Social media marketing

Social media is one of the best ways to spread the word about your auto parts store. Social media platforms have billions of users combined, making them one of the best places to build brand awareness for your auto parts retailer.

Facebook, Twitter, and Instagram are the three platforms that work especially well for auto part sellers. Facebook is a great platform to connect to current and potential customers. Your followers can also rate your services, which helps build trust and authority among new followers.

Twitter works well because it forces you to be concise with your posts. This makes it ideal for sharing links, videos, and infographics.

Instagram is a photo-based app you can use to post photos of your auto parts. You can post a link to your website in your bio and add links to your products underneath their photos.

Does your auto parts retailer need help starting the perfect digital marketing campaign?

Contact us today to talk to a specialist and get a free quote!

Digital Marketing For Dentists

By Marketing

Your dental practice provides patients with quality care and service. As more people start their search for practitioners online, however, it’s become critical to not only offer exceptional service but also manage a competitive online marketing strategy for your dental practice.

Are you ready to use dental Internet marketing to grow your center and help more patients?

Then WebNT can help. With a youthful active team of digital marketing specialists, plus experience in dental web marketing, we have the talent (and expertise) to promote your practice and improve its online presence, helping you reach and attract new loyal patients.

Attract more patients with dental SEO marketing

Online marketing for dentists: Top 5 strategies

Internet marketing is a broad term that describes many different online strategies, all of which can benefit your business. If you’re thinking about using online marketing for dentists, then it’s essential for your practice to adopt the most effective strategies.

These five dental SEO marketing strategies are some of the most effective and a great starting point for any dental practice.

1. Search engine optimization (SEO)

Once you have an informative, well-designed site, you need to make sure that your potential patients can find it. The best way to do this is with search engine optimization, or SEO, a must-use strategy for dental SEO marketing.

As we mentioned above, many people find dentists on search engines like Google.

SEO for dentists involves optimizing your website for the words and phrases people search so that your practice’s site appears in the results and ranks higher than your competitors.

SEO also involves boosting your site’s reputation online by building relationships with news sites, industry blogs, and other credible publications. Search engines want to provide their users with the best possible results, and building links from authoritative sites shows that you’re equally dependable.

2. Content marketing

Your site needs to provide visitors with basic information, like your address, contact information, and services.

But beyond that, you can also use content marketing to turn your site into a helpful resource for potential patients. Many people have questions about dental care, and as an expert on the topic, you can write articles, blog posts, and other online content to answer those questions and address common concerns.

This shows visitors that you’re a trustworthy source of information.

Plus, when you optimize your content for search engines, it can also bring new visitors to your site. And if these visitors need a new dentist, providing them with useful information is a great way to show them that you’re the right dentist for them.

That’s why it’s smart to include content marketing in your dental Internet marketing plan.

3. Email marketing

Not all of your site visitors will be ready to make an appointment the first time they visit. But if you encourage them to sign up for an email newsletter, you can stay in contact with them until they are. That’s why many dentist website marketing strategies include email marketing.

Sending helpful newsletters on a regular basis ensures that your potential patients won’t forget about your practice. Then, when the time comes for them to schedule a checkup, they’ll already know who to call.

Email marketing is also useful for reminding your current patients to schedule appointments. Setting automated reminders is a great way to make sure they don’t forget, and including links to your contact information makes the process quick and easy.

4. Web design

Your website is your dental practice’s home online, and it’s often your first chance to make an impression on a potential patient. This means that your site needs to accurately reflect the quality of your practice.

If your site doesn’t look professional or if it’s difficult for visitors to find the information they want, those visitors will return to the search results and choose another option – most likely one of your competitors.

There are a few best practices to keep in mind when designing a website for your dental practice, but when it comes down to it, your site serves one primary function: Show visitors that you’re the right dentist for them.

5. Social media marketing

Although many dental practices aren’t active on social media, social media marketing for dentists is extremely effective. Platforms like Facebook and Twitter allow you to connect with your audience on a more personal level.

You can use them to share helpful tips, company news, and photos of your team. Even better yet, you can interact with your followers and build relationships with them to encourage new and repeat patients.

With so many people active on social media, it’s a critical part of dental online marketing strategies.

Why Does Dental Internet Marketing Matter to Dentists?

Most consumers today turn to the Internet to research their options for just about everything, including dentists.

In most cases, people who are looking for a new dentist will begin by searching “dentists in [city]” on a search engine like Google.

They’ll scroll through their options, click through to the sites that appear to meet their needs, and look for additional information to determine which is the best option.

Dental Internet marketing is the best way to make sure that your practice is the one they call.

Ready to reach more patients with dental online marketing?

Your potential patients turn to the Internet when they want to find a new dentist, and Internet marketing is the best way to make sure they can easily find your practice. If you’re interested in creating an online marketing strategy for your dental center, WebFX can help.

We’ve worked with  clients and created successful Internet marketing strategies for all of them – and we’ll do the same for you.

6 Digital Marketing Strategies for Law Firms

By MarketingNo Comments

In the Botswana, one out of three people will seek legal counsel in their lifetime, and three out of four people looking for attorneys will use online resources.

Since so many people begin their hunt for legal information on the Internet, it’s important for your law firm to maintain a presence online right where your best prospects are searching.

How do we drive results for Law Firms?

Keep reading if you want to learn more! For professional help with digital marketing, give us a call at (+267) 75697942or contact us online.


What is digital marketing?

Internet or digital marketing includes a series of online strategies to drive qualified traffic to websites, convert leads, and increase revenue for companies.

An affordable option for businesses in all industries, Internet marketing helps law firms increase their reach and engage more potential clients.

6 digital marketing strategies for law firms

Let’s take a look at some Internet marketing strategies that work well for law firms.

1. Search engine optimization (SEO)

Search engine optimization is the process by which websites are optimized to rank higher in search engine results for targeted keywords or phrases.

When people search for legal services in their area, you want your law firm to appear at the top of search engine results. The higher your website ranks, the more clicks and views it will receive, and more people will find out about your services.

You can be the best lawyer in your area and have a beautifully designed website, but without SEO strategies, people may never find you.

2. Pay-per-click (PPC) advertising

With pay-per-click (PPC) advertising, lawyers can choose which keywords and phrases they want to trigger their advertisements. If their bid is among the highest for a specific term, their ad will appear above organic results.

However, legal terms are among the most expensive keywords on both Google and Bing, averaging upwards of $100 per click.

One of the major benefits of PPC advertising, though, is that results are instantaneous. As soon as you launch a campaign, it can start driving qualified traffic to your website. Unlike SEO strategies, which can take weeks to show results, PPC campaigns can instantly boost your website views and revenue.

If your law firm wants fast results, PPC is a great way to gain a presence in search results while establishing organic rankings.

3. Content marketing

Content marketing includes everything from blog posts to infographics, ebooks, and videos, and it goes hand in hand with SEO since search engines love quality content.

Lawyers typically have a wealth of knowledge on a variety of topics and industries. With content marketing, your firm can showcase thought leadership and position itself as a leader in the field.

If someone searches for legal advice and comes across a helpful post by your law firm, they will be more likely to check out your website and find out more information about the services you provide. This makes content marketing a valuable investment and relationship building tool for law firms.

4. Social media

Lawyers rely heavily on social interaction with current and potential clients, as well as business colleagues, to drum up new leads.

Social media is a great networking tool, and it allows lawyers to connect with potential clients and increase awareness of their services. In addition, lawyers can use social media to share helpful information and position themselves as industry leaders.

5. Email marketing

Email marketing is a cost-effective way for lawyers to reach new clients.

Skip the legal jargon in your emails. Nobody is going to spend time reading your novel of an email explaining a new law. After all, isn’t that what people are paying you to do?

Instead, focus on providing helpful resources that aid potential clients in their search for legal information.

If recipients like what they see, they can reply to get in contact with you, or easily forward the email to others who may be interested. You can also include links to your website and social media accounts, making it easier for potential clients to take the next step and contact you for more information.

6. Web design

When people land on your website, they have to be able to easily find the information they’re looking for, or they’ll look somewhere else!

well-designed and organized website contributes to lower bounce rates and an improved online experience for users.

For law firms, it’s essential for potential clients to be able to find contact information. In addition, your website should contain information about your lawyers and can even link to their profiles, blogs, and academic publications to which they have contributed.

In addition, it’s important for law firms to ensure that their websites are responsive. Since so many people search for information on the go, they need to be able to access your site from their phones or tablets.

If they encounter navigation or site speed problems, they’ll waste no time turning to a competitor.

While SEO attracts qualified leads to your website, great design will keep them there and help convert them into satisfied clients.

How does digital marketing benefit law firms?

Lawyers understand the importance of nurturing qualified leads, and Internet marketing helps them reach prospects online.

Since so many people turn to the Internet for legal advice, it’s crucial for law firms to maintain a presence online where people are searching.

Drive leads with digital marketing for law firms

Interested in learning more about how Internet marketing can increase leads and generate revenue for your law firm?

WebNT understands what it takes to drive results and get your law firm the results you deserve. Contact us today to find out more about our custom Internet marketing plans.


6 Reasons Why Email Marketing Is Important

By Emails

Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Is there anyone you know who doesn’t have an email address? Each week, you most likely receive a large number of emails (I sure do). You read them, are inspired by them, and are eagerly anticipating the next one. Email plays a significant role in our daily lives. A very big part.

Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised.

Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.

Still thinking Email Marketing is not something for your company? Let us give you 6 reasons why Email Marketing is a channel you should not be ignoring.

1. More effective than social media (for customer acquisition)

Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.

On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

2. It Keeps Things Simple and Cost-Effective

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

3. Personal and Customisable

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.

When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

4. It’s Easy To Measure

The success of any marketing campaign hinges on the tracking and interpretation of results so you can devise a plan moving forward. One great thing about email marketing tools is that they provide a straightforward and simple way to measure the results of your campaign.

4. It Integrates Seamlessly With Your Other Marketing Strategies

Lastly, it’s not an IF or OR when orchestrating an email campaign. You can use it together or integrate it into your other marketing strategies. It should work seamlessly with other traditional or modern marketing campaigns because it’s that flexible. 

It should help uplift the effectiveness of your social media, content, and webinar campaigns.  

So, for those who are saying that email marketing is dead, don’t believe them. There are still 4 billion email users today.  

Email marketing is an important part of your digital marketing strategy. It’s an excellent way to increase engagement and your repeat sales numbers.

Sign Up Today & Start Sending Emails.

Automate your email marketing and spend more time on your business